GROW! Marketing and Public Relations Tips

Four Ways PR is Like Gardening

Posted by Jill Swartzentruber on Wed, Jul 1, 2015 @ 10:00 AM

Gardening takes work. But once you've started, and have success, the reward far outweighs the hours of hard work you've put in planting, weeding and watering. Then, you're hooked.

PR is like that, too. Hard work for a big reward.

Here are a few things we’ve learned from our time in the garden that have translated into our PR activities. 

Continue reading to find out why PR is like gardening.

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Topics: Public relations, audience, branding, gardening, marketing

Garden Brands: Hit The Nail On The Head This Father’s Day

Posted by Jill Swartzentruber on Wed, Jun 17, 2015 @ 9:27 AM

Father’s Day is Sunday! It’s time to start shopping for the men in your life.

Now more than ever, garden brands and local independent garden centers should capitalize on this holiday because men, especially young men, are the new consumers in the gardening and home industry for 2015.

Here is a list of ways you can spruce up your home and garden center to attract dads, or those shopping for him.  

Continue reading for more information on how garden brands can capitalize on Father’s Day.

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Topics: audience, trends, Marketing to Millennials, Garden Trends, marketing, Fathers Day

Speaker Series: Nikole Gennari Cultivates Creativity

Posted by Jill Swartzentruber on Wed, Jun 10, 2015 @ 8:36 AM

We sat down with Nikole Gennari for this week’s speaker series. Nikole is a rising senior at Gonzaga University where she majors in public relations and minors in marketing promotions.

Hailing all the way from Seattle, WA, Nikole is eager to learn and passionate about a career in public relations. At Gonzaga, she is involved with the Public Relations Student Society of America and will be the organization's publicity chairperson in the fall. In addition, she is a member of Lambda Pi Eta, the National Communications Honor Society.

Continue reading to learn more about Nikole and the role she plays at Garden Media.

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Topics: Public relations, branding, social media, marketing, Speaker Series

Speaker Series: Katie Dubow Speaks to the Future of Public Relations

Posted by Lauren Grow on Wed, May 6, 2015 @ 3:00 AM

For this week's Spring Speaker Series, we sat down with Katie Dubow, creative director at Garden Media Group.

Daughter of founder and CEO, Suzi McCoy, Dubow has paved her own budding and vibrant path in the industry.

As Garden Media Group's first official employee, Katie has gained experience well beyond her years and has established herself as an industry PR pro.

Continue reading to learn more about Katie and her experiences in the public relations and marketing industry. 

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Topics: Public relations, audience, Garden Media Group, marketing, Garden Media, Speaker Series, question and answer, lessons

How to Utilize Earth Day to Promote a Brand

Posted by Lauren Grow on Wed, Apr 22, 2015 @ 8:30 AM

Earth day officially falls on April 22 every year. This creates an opportunity for people to celebrate the planet and all it provides for its inhabitants. 

It also creates an opportunity to show how your brand cares for and supports the planet.

According to the Pew Research Center, 61 percent of Americans identify a problem with the damages humans have caused to the earth and believe there is concrete evidence to support global warming. These percentages are set to continue to increase in the next several years.

For garden brands, every day is Earth Day. 

The holiday presents a great opportunity for garden brands to teach consumers about the importance of living a green and sustainable lifestyle.

Continue reading to learn more about how garden brands can use Earth Day to promote their brands and teach consumers about green living.

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Topics: lawn and garden public relations, garden marketing, audience, branding, Garden Media Group, social media, blogging, marketing

How Brands can use #Hashtags to Generate Clicks

Posted by Lauren Grow on Wed, Mar 25, 2015 @ 8:00 AM

Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”

The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.

Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.  

Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.

Continue reading to learn how garden brands can incorporate hashtags into their social media branding strategy.

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Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social

What Garden Brands can Learn from Dove's #SpeakBeautiful Campaign

Posted by Lauren Grow on Wed, Mar 4, 2015 @ 2:22 PM

Last year, more than 5 million women tweeted something negative about body image or themselves.

Dove wants to change that.

The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.

The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.

The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.

Continue reading to learn more about what garden brands should do before launching a campaign.

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Topics: Twitter, branding, Garden Media Group, social media, marketing, Campaign, Dove

Trending Thursday: Healthy Living and Your Garden Brand

Posted by Merissa Blum on Thu, Jan 8, 2015 @ 8:37 AM

Healthy lifestyle: the new craze.

Not only are consumers interested in healthy consumption, but the 2015 Garden Trends Report says they are becoming more conscious about the wellness aspects of their activities and purchases as well.

Consumers want to engage with brands that help to support their goal of achieving a healthy lifestyle and all around well-being.

Read on to learn about how your garden brand can market a healthy-lifestyle. 

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Topics: Trending Thursday, trends, Garden Media Group, Garden Trends, marketing

Trending Thursday: Three Content Marketing Trends for 2015

Posted by Merissa Blum on Thu, Dec 11, 2014 @ 9:02 AM

Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.

Wondering what types of content marketing your brand should be engaging in for 2015?

Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.

Continue reading to learn about three trends that are key to your garden business’s success.

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Topics: Trending Thursday, trends, internet marketing, Garden Media Group, marketing

Trending Thursday: Influential Customers of Your Garden Brand

Posted by Merissa Blum on Thu, Dec 4, 2014 @ 9:23 AM

You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?

This depends, have you been utilizing your connected consumers in each of these campaigns?

Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."

"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today

Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.

Continue reading to learn how to leverage your influential customers with easy referral marketing tips.

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Topics: Trending Thursday, internet marketing, Garden Media Group, content marketing, marketing

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