As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.

It is our job to make them stars, after all. 

What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.

We’ve offered a few tips on how to mold your client into the perfect brand ambassador.

Continue reading for tips on how to coach your client through a TV Interview.

1. Even in positive interview situations, interviewees sometimes look tense or stiff, which can have a big impact on credibility. Before on-camera interviews, if there is time, do some exercises or walk around to relax.
   
   
2. Wear something comfortable and smart with your company logo. Go for complimentary tones and fabrics that keep cool. Don't wear bulky or excessive jewelry or shirts with patterns as this will distract viewers.
   
   
3. Appear confident! No one is going to believe in what you are saying if you don't believe it yourself. Take a nice deep breath before you speak. Your breathing and speaking rate should be steady and calm so you have time to think about what you are saying. This will help to avoid those awkward "ums" and "ahs." 
   
   

4. Body Language is extremely important. Use your hands to make gestures, make eye contact and up your energy.

5. Try not to interrupt the presenter or other guests. Your turn will come. Stay still and try not to move your head too suddenly. Hand gestures can help you make your point. Identify the messages you want to convey, and keep them short.
   
   
6. Remember that the camera and microphones will be on even when the interview has finished.
   
   
7. Try to relax so you can get accustomed to the environment and go through your points. Don't be afraid to ask silly questions, from where the camera will be pointing to where the bathrooms are located. Make sure you have a glass of water to hand, as you will need it when your mouth gets dry.

Practice is key to building confidence when it comes to interviews. PR professionals who put time into training their clients will be more successful. Most importantly, smile and be yourself.

Brands with great stories get notices. Download our eBook to learn how to build a successful brand.