At the start of the World Series, PR Week asked the question: What World Series team has the better story to tell?

New York Mets fans cheered for the underdog team to win their first World Series title since 1986.

Kansas City Royals fans were excited about the chance of redemption after their loss in 2014. 

Most people have blind loyalty to a team, largely due to city pride. But it doesn’t hurt when the team has a great story to tell.

The start of each season brings about a hopeful new chapter, with the players as the characters and the anticipation of ending the story with the ultimate victory, a World Series title.

However, sports teams aren’t the only ones with a story. Brands can – and should – tell stories, too.

Read more to learn about how your brand can tell a story.

Do you dream of seeing your byline on a popular gardening site?

Make that dream a reality by sharing your expertise and becoming a guest blogger. You will reach new audiences and break into new markets with just one simple post.

Once you've made the decision to become a guest blogger, you might have to send a lot of cold emails before you find someone who’s interested in sharing their web space with you. You need to have a well-developed pitch that demonstrates that you’re the expert and the blog’s readers are going to love what you have to say.

Find out how to pitch the perfect guest post below.

It is true, inspiration can come from anything, at any time. But successful people know their office space makes a big difference. I mean, heck, the average person spends more than 2,000 hours a year at their desk. Why not make it a comfortable space to send emails, make calls, hold meetings and surf the internet?

While it’s impossible to feel inspired 24/7 there’s one thing anyone can do to immediately to spark creativity: decorate the workspace. 

Continue reading for three reasons about the benefits of decorating your workspace.

Everyone knows Instagram is one of the most important, useful and successful social media platforms of our time. With over 300 million active monthly users, more than 90 percent of which are under the age of 35, Instagram is especially useful in reaching millennials. And they aren’t just using it for selfies.

Through the use of hashtags on both Twitter and Instagram, social media activism is becoming a rising trend. Millennials love to be aligned with a cause and they are using hashtags to raise awareness about those causes. Businesses and celebrities are taking note and following their examples.

Continue reading for more information about why businesses should support a cause and show they care.

September is the month of fashion weeks across the world, New York, London, Paris, Milan... the most fashionable people in the world convene in one place. 

Why do we care? Well for one, fashion trends drive garden trends. But instead of a garden trend, today we're talking social media trends.

For the first time ever, a brand, Burberry, partnered with Snapchat to feature its spring and summer 2016 line. 

The Snapchat story documented the entire event, from behind the scenes preparation, to hair and makeup tips and even the models walking the runway. The story also featured celebrity guests attending the show, including models Cara DeLevingne, Kate Moss and Sienna Miller.

This is not the first time Burberry has been the leading fashion brand in technology. Many of the brand’s marketing techniques are aimed at millennials. Why would an expensive, luxury brand try to appeal to younger generations who are often determined to find the best deals?

Continue reading to understand Burberry’s unique marketing strategy.

Downward facing... IPA?

Lululemon, the popular active wear company best known for its popular line of yoga pants and active wear, has released a new product: beer.

The company is set to debut its Curiosity Lager at the Seawheeze yoga festival in Vancouver this weekend. The new beverage is geared toward men.  

The launch of this beer from an active wear brand poses a critical public relations question: How far should brands stretch their boundaries into new markets?

Continue reading for information about how brands can expand into new industries.   

Standing out on the internet is the only way to get your brand noticed.

For all companies, building and developing a captivating brand persona is key for marketing strategies. Yet, many overlook another big component of success: personal marketing.

Like a corporate brand, creating a personal brand requires a tactical approach. It can be challenging, but those who figure out the skill sets needed to promote themselves, see their careers climb to new heights.

Continue reading for more tips on how to market yourself and nab that dream job.

Gardening takes work. But once you've started, and have success, the reward far outweighs the hours of hard work you've put in planting, weeding and watering. Then, you're hooked.

PR is like that, too. Hard work for a big reward.

Here are a few things we’ve learned from our time in the garden that have translated into our PR activities. 

Continue reading to find out why PR is like gardening.

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.