GROW! Marketing and Public Relations Tips

6 Steps to Rock Pinterest in 2016

Posted by Jourdan Cole on Thu, Nov 12, 2015 @ 12:12 PM

2016 is quickly approaching, which means it’s time to refresh your garden brand’s Pinterest strategy. 

Over the past five years, Pinterest has become the second most high-powered search engine (behind Google) that delivers your content directly to target audiences that want to see it.

The best thing about Pinterest: content survives long-term on the platform. 

The second best thing, Pins continue to drive traffic back to your website long after you initially pin it.

A study by Piquora found that 40 percent of pin clicks happen within the first day, 70 percent happen within the first two days, and the remaining 30 percent of clicks happen 30 days and beyond.

This is truly social marketing gold. A tweet lives for about 2.8 hours (if you’re lucky) and a Facebook post lasts 3.2 hours. Pins practically live forever on the site and 80 percent of the images on Pinterest are repins, 

Get started creating your 2016 Pinterest strategy with these six tips.

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Topics: Pinterest, audience, branding, Digital Branding, social media

What to Do When Things Go Wrong

Posted by Courtney Kates on Wed, Nov 11, 2015 @ 11:19 AM

Volkswagen is facing a storm of bad publicity surrounding the recent emissions test scandal.

Chipotle has temporarily closed a number of its western stores due to E. coli outbreaks.

Crises like these happen all too often these days and it is crucial to know how to react in these situations.

A publicity crisis has the potential to destroy a brand. If dealt with in a positive manner, companies can, and often do, rebuild themselves by responding quickly and honestly.

Read more to learn about the best ways brands can respond to a publicity crisis.

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Topics: Public relations, audience, branding, marketing communications, Garden Media, crisis

6 Tips to Pitch the Perfect Guest Post

Posted by Jourdan Cole on Thu, Oct 29, 2015 @ 3:56 AM

Do you dream of seeing your byline on a popular gardening site?

Make that dream a reality by sharing your expertise and becoming a guest blogger. You will reach new audiences and break into new markets with just one simple post.

Once you've made the decision to become a guest blogger, you might have to send a lot of cold emails before you find someone who’s interested in sharing their web space with you. You need to have a well-developed pitch that demonstrates that you’re the expert and the blog’s readers are going to love what you have to say.

Find out how to pitch the perfect guest post below.

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Topics: audience, branding, SEO

Tips for More Effective Local Pitching

Posted by Courtney Kates on Wed, Oct 7, 2015 @ 10:30 AM

Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.

For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.

Continue reading for tips on how to pitch local media.

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Topics: audience, PR Strategy, Media Relations, Garden Media Group, lessons

Tips For Making Marketing Decisions

Posted by Nikole Gennari on Thu, Aug 20, 2015 @ 9:07 AM

Published more than 24 years after his death Dr. Seuss’, What Pet Should I Get? is the latest addition to his already vast collection of children’s books. The public will cherish this new story for years to come.

In true Dr. Seuss fashion, the book features vibrant illustrations and perfectly paired rhymes. Brother and sister are allowed to choose a new pet for their family and when they arrive at the pet store they see cats, dogs, fish, birds and even monkeys. The decision becomes overwhelming for the children.

Though the book appeals directly to children, its underlying theme is universal: decision making is important.

In business, challenging decisions have to be made. Even the smallest decision can have an impact on the company, client or community as a whole.

Here are some helpful tips to alleviate stress when garden brands are faced with a difficult decision.

Continue reading for tips on how to make decisions with ease.  

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Topics: Public relations, audience, PR Strategy, garden business, garden industry public relations

3 Things That Stink About Your Blog Headline, and How to Fix Them

Posted by Jill Swartzentruber on Wed, Jul 22, 2015 @ 10:42 AM

You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.

We advise writing a headline after the body is written because the headline should summarize the entire article.

While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.

Continue reading to find out the hidden formula for creating a booming blog headline.

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Topics: audience, press releases, content marketing, blogging, emails

PR Firms Take Note: Be a Summer “Must See” like Shark Week

Posted by Jill Swartzentruber on Wed, Jul 15, 2015 @ 10:12 AM

Shark Week is back and better than ever. 

And with this summer being one of the most recorded shark sighting seasons on record, this week long event could make a big splash.

It's summer of the shark and the public is eager to know what drives these aquatic beasts.

Broadcasted in over 72 countries with more than 4 million viewers, Discovery channel’s Shark Week is the most watched series on television.

Besides learning the knowledge of a subject that is not taught in school, what is the draw for these viewers? Why are so many people obsessed with Shark Week? In honor of this annual event ending this past Sunday, let’s look at some lessons PR pros can learn from the masters of the ocean.

Keep reading to find out how PR pros and garden marketers can take a bite out of Shark Week.

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Topics: Public relations, creating content, audience, garden PR consultant, garden business

Four Ways PR is Like Gardening

Posted by Jill Swartzentruber on Wed, Jul 1, 2015 @ 10:00 AM

Gardening takes work. But once you've started, and have success, the reward far outweighs the hours of hard work you've put in planting, weeding and watering. Then, you're hooked.

PR is like that, too. Hard work for a big reward.

Here are a few things we’ve learned from our time in the garden that have translated into our PR activities. 

Continue reading to find out why PR is like gardening.

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Topics: Public relations, audience, branding, gardening, marketing

Garden Brands and Businesses Can Grow on Tumblr

Posted by Nikole Gennari on Thu, Jun 25, 2015 @ 10:30 AM

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

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Topics: audience, branding, content marketing, blogging, Tumblr

Tips For Finding An Internship

Posted by Nikole Gennari on Thu, Jun 18, 2015 @ 10:07 AM

As the number of public relations professionals continue to rise across the country, landing a PR internship is crucial to be competitive in this growing industry.

An internship in your field (or a few) is crucial when looking for a job post-graduation. Now is the time. 

It’s important for those searching for internships in the public relations industry to have an open mind. While the process can be slow, candidates can learn a lot about themselves along the way.

Continue reading for more information about how to find and land a PR internship.

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Topics: Public relations, hiring a public relations person, audience, Marketing to Millennials, Internship

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