Father’s Day is Sunday! It’s time to start shopping for the men in your life.
Now more than ever, garden brands and local independent garden centers should capitalize on this holiday because men, especially young men, are the new consumers in the gardening and home industry for 2015.
Here is a list of ways you can spruce up your home and garden center to attract dads, or those shopping for him.
Topics: audience, trends, Marketing to Millennials, Garden Trends, marketing, Fathers Day
For this week's Spring Speaker Series, we sat down with Katie Dubow, creative director at Garden Media Group.
Daughter of founder and CEO, Suzi McCoy, Dubow has paved her own budding and vibrant path in the industry.
As Garden Media Group's first official employee, Katie has gained experience well beyond her years and has established herself as an industry PR pro.
Topics: Public relations, audience, Garden Media Group, marketing, Garden Media, Speaker Series, question and answer, lessons
Earth day officially falls on April 22 every year. This creates an opportunity for people to celebrate the planet and all it provides for its inhabitants.
It also creates an opportunity to show how your brand cares for and supports the planet.
According to the Pew Research Center, 61 percent of Americans identify a problem with the damages humans have caused to the earth and believe there is concrete evidence to support global warming. These percentages are set to continue to increase in the next several years.
For garden brands, every day is Earth Day.
The holiday presents a great opportunity for garden brands to teach consumers about the importance of living a green and sustainable lifestyle.
Continue reading to learn more about how garden brands can use Earth Day to promote their brands and teach consumers about green living.
Topics: lawn and garden public relations, garden marketing, audience, branding, Garden Media Group, social media, blogging, marketing
St Patrick’s Day is right around the corner, which means thousands of people will join together next week to wear green and celebrate Irish culture and heritage.
After all, everyone is Irish on March 17.
Brands also join together to take advantage of the marketing opportunities the holiday provides.
According to prsa.org, “St. Patrick’s Day is becoming a widely celebrated holiday across the United States, and is proving to be a valuable sales, marketing and public relations opportunity. The holiday has seen more than a 10 percent increase in the number of Americans celebrating from 2010 to 2013. In addition to the ‘39.6 million Americans who claim Irish heritage,’ those without roots in Ireland partake in the large-scale celebratory activities as well.”
Public relations and St. Patrick’s Day have a lot in common – especially when it comes to PR in the garden industry.
Continue reading for more information on what Public Relations and St. Patrick’s Day have in common.
Topics: garden marketing, audience, PR Strategy, public relations media plan
Everyone is talking about this weekend’s House of Cards binge - even the cast of Sesame Street.
In a new clip titled “House of Bricks” a cruel politician named Frank Underwolf attempts to blow down the three little pigs’ houses and take over the strong “White Brick House.”
This clip has everything, House of Cards references, basic math problems and even an appearance by the three little pigs. (And yes, Underwolf speaks directly in to the camera.)
The Sesame Street version of House of Cards demonstrates a valuable public relations lesson. Brands can reach more consumers when they cater their messages to appeal to target audiences.
Continue reading to learn how garden brands can appeal to new consumers.
Topics: audience, branding, Garden Media Group, garden industry public relations
New York Fashion week ends today, which means the world’s most stylish influencers are packing their designer bags and looking to a new city for this season’s inspiration.
Trend spotters at Garden Media are feeling especially inspired and are gathering materials from the shows for our 2016 Garden Trends.
Though one deals with fabric and the other deals with soil, the garden and fashion industry have a lot in common.
Continue reading for more information about what garden brands can learn from New York Fashion Week.
Topics: audience, branding, press releases, image building, Garden Media Group
On Saturday, Feb. 7, Brian Williams, renowned NBC Nightly News anchor said, “…it has become painfully apparent to me that I am presently too much a part of the news, due to my actions.” And this distraction has led to his stepping aside from his post at the Nightly News.
The anchor has recently been accused of lying. He quickly became the focal point of news stories in homes across the country as news stations reported on these accusations and his eventual fall from grace.
In addition to his suspension from NBC, his actions have caused people everywhere to question the integrity of newscasters.
Gardening companies can take a lesson from Williams. It begins with the basics written in communications 101 handbooks across the country – honesty.
Continue reading for more information about why honesty is an integral part of the public relations industry.
Topics: Public relations, audience, branding
Elena of Avalor is the newest princess slated to appear on the Disney Junior network in 2016.
While Disney fans are used to meeting a variety of new characters on a regular basis, Elena proves significant because she is the first "princess inspired by Latin cultures."
According to Mashable, “Elena, described as a "confident and compassionate" 16-year-old, will be introduced in a 2016 episode of Sofia the First and that arc will set the stage for the launch of a solo series, Disney said.”
Elena of Avalor’s introduction also demonstrates a new top garden trend: appealing to a diverse customer base.
Garden brands need to focus on the industry’s top new consumers for 2015: Hispanics, millennials and young men.
Continue reading for information on how brands can connect with the new consumers.
Topics: audience, Trending Thursday, Marketing to Millennials, Garden Media Group, Garden Trends
Awards season is here, which means television audiences have another chance to see artists recognized for their work, admire celebrities as they walk the red carpet and most importantly, watch Tina Fey and Amy Poehler host the Golden Globes for the last time (or so they say).
These shows also allow viewers at home to participate in a classic tradition - speculating about wins. Garden Media’s favorite Golden Globes win of the evening was Gina Rodriguez - Jane the Virgin – for Best Actress in Musical or Comedy. Not only did she beat out serious competition in her category, the award shed light on the industry’s growing group of new consumers, Hispanics.
Just because televised awards shows are considered extravagant, formal events in Hollywood, doesn’t mean recognition is only reserved for the rich and famous.
Those invested in the PR industry know that “awards” come in a variety shapes and sizes, and can be filtered through a lot of different mediums.
Continue reading to learn how PR insiders recognize clients, coworkers and members of the media for their hard work.
Topics: Public relations, Twitter, audience, Garden Media Group, social media
Cat lover. New York City enthusiast. Reigning millennial pop queen. Public relations genius.
Taylor Swift is everywhere. And if 2014 was any indication, she isn’t going anywhere for a long time, whether you like it or not.
Swift’s latest album, 1989, dropped Oct. 27, 2014. It sold 1.2 million copies in its first week and remains on the top of iTunes charts.
Additionally, Swift has 48.6 million followers on Twitter, 16.5 million fans on Instagram and has mastered Tumblr since joining in September.
She didn’t fall into this new-and-improved image entirely by chance. Garden brands that take a page from her PR book will ultimately see an increase in sales and brand ambassadors.
Continue reading to learn how your garden brand can “Taylor Swift” in 2015.
Topics: Public relations, hiring a public relations person, audience, branding, Garden Media Group
