GROW! Marketing and Public Relations Tips

The Buzz on Pollinator Week

Posted by Keri Wilson on Thu, May 30, 2024 @ 4:15 PM

Pollinator Week (June 16 – 22)Untitled design (6)-1

From the bees buzzing in your garden to the butterflies fluttering through meadows and fields, pollinators are nature's essential workers. As they transfer pollen between flowers, they enable plant reproduction, impacting everything from our food supply to the vibrant landscapes we cherish.

Pollinator Week is the perfect time for your garden business to recognize these tiny, unsung heroes that play a vital role in the reproduction of plants that provide us with many things, like coffee, chocolate, fruits, vegetables, nuts, and seeds. The economic value of pollination services is estimated to be in the hundreds of billions of dollars globally.

But that’s not all. Native plants are more than a buzzword. More people than ever are looking for plants, education, and tools to create backyard habitats. 

Read on to learn more about Pollinator Week and how to incorporate facts and tips into your content for June.

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According to the National Wildlife Federation, more than 85% of flowering plants require insect pollination, which results in fruits, nuts, and seeds that 25% of birds rely on for food. Native bees pollinate 15% of U.S. fruit, nut, vegetable, and field crops.

The USDA estimates that pollinators add more than $18 billion in revenue to crop production in the U.S. every year.

But, these essential workers need our help. 

Pollinator populations are declining due to habitat loss, pesticide use, and climate change. Spreading valuable information about their numerous benefits and ways to help save them is as important now as ever.

By spreading awareness and creating a call to action to protect pollinators, we can ensure a sustainable future for ourselves and future generations.

Simple ways to help support pollinators Untitled design (7)
  • Plant a pollinator garden: Fill your yard, or even a small 5’ x 5’ space, with flowers that bloom throughout the season and provide a consistent source of nectar and pollen. Native flowers and larval host plants will help to support the most imperiled species. Certify your backyard.
  • Embrace organic gardening: Opt for natural methods such as companion planting and attracting beneficial insects to reduce reliance on harmful pesticides and support a healthy ecosystem.
  • Provide nesting sites: Install bee houses or leave undisturbed areas with dead branches to offer safe havens for solitary bees. Avoid pruning flower stalks throughout fall and winter and leave the leaves for overwintering pollinators.
  • Educational outreach programs: Raise awareness about the importance of pollinators and provide tips on how others can contribute to their conservation.
  • Habitat restoration projects: Create or restore pollinator-friendly habitats in your community.

Ways to incorporate pollinator week into your PR strategy for June

Untitled design (8)Highlight your organization's commitment to practices that support the well-being of pollinators. 

Showcase specific initiatives you undertake to support pollinators. Consider volunteering your time, or donating to organizations working to conserve pollinator habitats.

Incorporate Pollinator Week info on your website and social media posts or write a blog (and be sure to turn on commenting) for further engagement. Use #PollinatorWeek and # [Your Organization Hashtag].

User-Generated Content (UGC): Encourage your customers and followers to share images of their pollinators and gardens featuring your plants. Develop a unique hashtag and organize contests or giveaways to stimulate UGC.

Influencer Collaborations: Partner with gardening influencers or bloggers with a relevant audience. They can create content featuring your plants and promote your campaign.

Email Marketing: Send newsletters to your subscribers, highlighting your pollinator plants, exclusive discounts, and linking to your blog and social media content. Personalize your emails to cater to different audience segments.

Whether creating social media content or seeking to increase engagement with meaningful topics, Pollinator Week offers a unique and compelling opportunity to captivate your audience with the information they need to do their part to save their local pollinators.

Unleash the power of purpose in your marketing strategy. Download our free guide to Halo Cause Marketing! 

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Topics: PR Strategy, marketing, PollinatorWeek

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