In such a small industry, any glowing media coverage is a significant win for your horticulture company! At Garden Media, we've learned that it's crucial not to let your hard-earned recognition fade away after a single email blast. By strategically repurposing and sharing this coverage, you can maximize its impact across your entire organization.
These stories not only amplify your company's message but also strengthen your brand reputation within the industry. With a well-thought-out strategy, you can transform a fleeting moment of media attention into a long-lasting asset.
Read on to learn how to squeeze the most value out of those glowing articles:
Make it Easy to Digest:
Highlight Key Quotes: Nobody always has time to read every line of an article. Pull out the most impactful quotes and share them with your team.
- Be sure to save in multiple formats! Share the quotes from your coverage in various ways depending on the outlet and your audience:
- Internal Email: Include direct quotes in your company-wide email, highlighting the speaker's name and title for added credibility.
- Social Media: Craft short, punchy social media posts featuring the quote and a link to the full article. Use eye-catching visuals and relevant hashtags to grab attention. These are great creatives for Meta ads, too!
- Website Banners: Consider featuring a powerful quote and a link to the article on your company website's homepage or relevant landing pages, such as a press room page.
Visual Appeal: Take eye-catching screenshots of the article and use them in your internal communications.
- Focus on Impact: Capture the most impactful elements - the publication's logo, the article headline, a key quote, and your company name.
- Design Matters: Use a design tool like Canva (it’s free!) to add a visually appealing frame or highlight specific sections.
- Easy Access, Easy Use: Create a designated folder within your company's shared drive or cloud storage specifically for media mentions. This ensures that everyone on the team can easily find and utilize the screenshots whenever needed.
Spreading the Love Across Departments:
- Boost Company Pride: Share internally to celebrate your company's success!
- Sales: Equip your sales team with these articles as social proof and conversation starters.
- Leadership: Company leaders can leverage these articles in board reports or LinkedIn profiles to showcase their thought leadership.
- HR: Attract top talent by showcasing positive media coverage during recruitment.
Long-Term Play:
Be sure to save your media hit for later! Store screenshots and links in a central location for future use, like presentations or proposals.
With a little team communication and saving quotes and images, you can turn a fleeting news snippet into a powerful tool that benefits your green company for the long haul!
Interested in learning how our PR services can help tell your brand's story?
