GROW! Marketing and Public Relations Tips

Writing a Press Release 101

Posted by Lindsay Day on Fri, Mar 26, 2021 @ 10:56 AM

With many new forms of digital and social media, some might think that press releases are outdated and that there are plenty of better ways to share information.

Well, what do you think WE have to say about that?

While it is true there are many great ways for us to stay connected, press releases are still a great tool for sharing new information with the media. Their purpose and focus have changed over the years, but when done correctly, they remain a powerful tool in public relations.

What is a press release?

At its core, a press release is not used to tell the whole story but instead a resource for more information that is important, timely, and contextual. Typically no longer than a page, it should be chock-full of details and explain the who, what, where, and why of your story.

Press releases typically cover announcements such as a new product or company, a new round of funding, results from a study or a survey, a new hire/promotion, or a new client/partner.

Read more to learn how to craft a contemporary 
press release media will find useful. 
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The Do's and Don'ts of Video Call Etiquette

Posted by Courtney Brown on Thu, Mar 4, 2021 @ 12:10 PM

Can you believe that stay-at-home orders went into place almost a whole year ago? The COVID-19 Pandemic has caused quite the ripple in the world of office jobs.

The old rule of thumb with email etiquette (as we’ve heard it) was that if it takes more than three emails to get your point across, then pick up the phone and call.

Now we have to add in the Zoom factor.

Video conferences have become the new way of holding meetings since the stay-at-home orders went into place. Google Meet, AnyMeeting, Zoom, Microsoft Teams, Ring Central, Skype… the list goes on and on. These platforms have given companies a way to connect with each other, clients, customers, and colleagues. But what is the proper etiquette for a phone call vs. a video call?

Here are some dos and don’ts of video conference etiquette.

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Posted by Katie Dubow on Mon, Dec 28, 2020 @ 8:00 AM

Hi there,

We made it! Good for us. Before putting 2020 to bed, let's reflect and take stock of this long, extraordinary year.

Who thought on January 1 when I took over Garden Media Group from my mom that this was the year we would have? Yes, there were challenges. Closures. Disruptions. Losses. But despite it all, I look back on 2020 with gratitude and look forward with optimism.

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The Best Gardening Podcasts of 2020

Posted by Courtney Brown on Mon, Dec 7, 2020 @ 2:54 PM

Here at Garden Media, we are huge fans of podcasts. From true crime, to pop culture, to self help and advice, we are hooked.

According to Convince and Convert, there is a huge jump in active podcast listeners in 2020. 75% of Americans are now familiar with podcasting; this is approximately 212 million people and an increase of over 10 million in just one year. Could this be due to the stay-at-home orders? I think so.

Today, we are going to dive into our favorite gardening podcasts. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite gardening podcasts of 2019.

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Topics: podcasts

'Tis the Season- Virtual Events 101

Posted by Katie Dubow on Thu, Nov 19, 2020 @ 11:49 AM

Events, conferences, trade shows, it’s a common tool for buying and selling in the green industry. But it seems like every week we hear of another show cancelling due to COVID-19. Many are choosing to go virtual.

Yes, virtual events can be a headache to attend and plan for, they do offer some unique opportunities to build brand value and trust. The internet can be a strategic resource that can help your business pivot and adapt.

Event marketers agree (97%) — going forward, the most rewarding events will have a virtual component

Read on to discover how you can use online events in your digital marketing campaign and profit from them.

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Topics: trade show public relations, garden trade show marketing

Holiday 2020: Garden Insiders Tell All

Posted by Becky Paxton on Fri, Nov 13, 2020 @ 3:37 PM
I n a year of  unpredictable challenges and incredible growth for the garden industry, early signs are  indicating that – as we suspected – it’s going to be a holiday season like no other.  And with holiday shopping well underw ay, major changes in consumer shopping habits are playing out in real time.
We spoke to garden businesses on the front lines – from garden centers to manufacturing – to gain insight into “the new garden consumer” and how they’re shopping this holiday season.

Read on for the four surprising finds of the 2020 holiday season.

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Topics: garden marketing, branding, marketing communications, gardening, Marketing to Millennials, garden business, marketing, decision-making

Grow! with Katie Guest Peggy Riccio

Posted by Courtney Brown on Wed, Nov 4, 2020 @ 3:58 PM

Today’s guest on Grow! with Katie is Peggy Riccio of PegPlant!

Peggy is a garden writer, speaker and blogger out of the DC area. She has her own website,, as well as a podcast with our good friend, Teri Speight, called Gardens n’ Plants where they talk about what they are growing, how their plants are doing, and all things gardening!

Peggy is an expert when it comes to cooking with herbs, especially for the holiday season.

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Topics: Interviews

Grow! with Katie Guest Chris Thorogood

Posted by Courtney Brown on Wed, Oct 28, 2020 @ 2:17 PM

Today’s guest on Grow! with Katie is a fun one! We got to hangout with the Illustrating Botanist, Chris Thorogood.

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Topics: Interviews

Grow! with Katie Guest Derek Haynes

Posted by Courtney Brown on Wed, Oct 21, 2020 @ 1:51 PM

Today’s guest on Grow! with Katie, is none other than THE Crazy Botanist, Derek Haynes.

Derek’s love for all things plants came at a young age, and he carried that into adulthood, graduating from North Carolina State with Bachelors of Plant Biology.

Derek is also involved in the Plant Daddy Hangouts, which focus on celebrating and connecting those at the intersections of Blackness, masculinity & plant love.

He is also part of the podcast The Plant Kiki! Check that out here.

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Topics: Interviews

Early, Online, and Uncertain: Navigating 2020 Holiday Trends

Posted by Becky Paxton on Tue, Oct 20, 2020 @ 12:43 PM

If the sight of Christmas decorations next to Halloween candy on store shelves makes you raise an eyebrow, you may want to get used to it – because a trend has arrived that garden retailers can’t afford to ignore.

In recent years, 43% of holiday shoppers planned to start shopping in November. But signs are indicating a major shift this year, and retailers need brace themselves: holiday shoppers are shopping EARLY in 2020, and their preferences have changed.

Read more to learn 3 must-have tips for positioning your brands this holiday season.

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Topics: Pinterest, marketing communications, trends, Instagram, advertising, Cyber Monday, marketing, emails, holiday



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