GROW! Marketing and Public Relations Tips

Social Studies Lesson 7: Mastering the Algorithm

Posted by Aubrey Olson on Mon, Sep 25, 2023 @ 3:50 PM

Hey there, welcome back to Social Studies!

Though notoriously always in flux, understanding the algorithm's consistent nuances and implementing effective strategies can boost your reach and positively impact your audience.

This lesson will demystify some of the algorithm's quirks and give you some tips and tricks to work with, not against, the Instagram algorithm.

If you haven’t signed up for our weekly Social Studies email series for Lessons 1-6, check them out first!

Keep reading to learn the top 10 tips for algorithm-friendly practices to incorporate into your social presence!

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Topics: social media

The Digital Transformation of MarComms

Posted by Keri Wilson on Fri, Sep 22, 2023 @ 2:08 PM

In the ever-evolving landscape of artificial intelligence (AI) and data analytics, staying up-to-date on the latest trends and technologies is crucial. This is why we attended a recent webinar hosted by Meltwater, a global provider of media intelligence and social analytics. 

This exclusive webinar explored cutting-edge advancements in AI and shared tips on achieving success using new innovations. We learned valuable insights to transform our approach and discover how Generative AI revolutionizes marketing.

By automating content creation, optimizing customer targeting, and delivering personalized campaigns, AI can almost be seen as a silver bullet. We advise you to proceed with caution and take extra steps to ensure accuracy, originality, and ethical reliability. AI can be used for writing, data analytics, and other practical applications. 

The webinar was led by Lindsay Herbert, Author of Digital Transformation and Global Chief Innovation Officer at IBM Garage, and Guillaume Decugis, Meltwater's VP of Consumer Insights. 


Keep reading to learn how to integrate AI into your workspace seamlessly.

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Topics: marketing communications, Public Relations Trends

Social Studies Lesson 6: Earning with Affiliates

Posted by Aubrey Olson on Tue, Sep 19, 2023 @ 1:55 PM

Welcome back to Social Studies!

We explore the lucrative world of affiliate marketing in this sixth installment of our series on elevating your gardening social media game.

Let’s start by talking about what is an affiliate? If you know this already, skip to the How Affiliate Marketing Works section. But if you need a refresher:

Affiliate marketing:a marketing arrangement in which influencers, i.e. affiliates, receive a commission for each sale they generate for a brand. This arrangement allows businesses to outsource part of the sales process and better tie influencer marketing directly to sales.

For influencers, affiliate sales rely on trust and authenticity. For brands, working with affiliates expands their reach, increases sales through affiliate partnerships, and shows clear ROI when choosing which influencers to form partnerships with.

The best affiliate content feels organic, aligns with your identity, engages your audience, and showcases your opinions as a thought leader.

Let's delve into how affiliate marketing works, best practices, and creative ideas to maximize your affiliate partnerships.

But wait: If you haven’t already, sign up for our weekly email series – Social Studies - to catch up on lessons you may have missed.

Read on to learn more about simple techniques for affiliate sales best practices and unique ways to share affiliate links.

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Topics: social media, affiliate marketing

Social Studies Lesson 5: Dealing with Negativity and Creating a Positive Online Space

Posted by Aubrey Olson on Tue, Sep 12, 2023 @ 1:02 PM

Welcome back to Social Studies!

In this fifth installment of our series on elevating your social media game in gardening, we dive into professionalism, specifically dealing with “trolls'” negative comments and addressing social and political issues. 

How you respond to criticism and engage with your audience during challenging times can define your brand's reputation, earning your followers’ and potential partners' trust and respect. 

If you haven't already done so, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Keep reading to learn how to handle these situations with grace and empathy!

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Topics: social media

GMG Hosted a Media Breakfast with the Stars at Cultivate ‘23: Here’s What We Learned

Posted by Courtney Brown on Mon, Sep 11, 2023 @ 4:41 PM

Trade shows can bring in hundreds, if not thousands, of like-industry individuals from vendors and publicists to influencers and general admission attendees, and everywhere in between.

And we know catching the eye of folks in the midst of the crazy trade show floor can be chaotic and sometimes impossible. So hosting dinners and after-parties are a great way to connect with specific folks you want to and get them to pay special attention to your brand or product. At Cultivate this year, we opted for a Breakfast with the Stars.

---Read on to see what we learned from hosting an intimate breakfast prior to the trade show and how it benefited our clients. ---

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Topics: trade show public relations, PR Strategy, garden trade show marketing, networking

Social Studies Lesson 4: Showcasing the Human Touch on Social Media

Posted by Aubrey Olson on Tue, Sep 5, 2023 @ 12:04 PM

Hello, Social Studies fans!

In this fourth lesson, we delve into the importance of showing up 'in person' and making a human connection with your audience. From adding personal touches to your content and engaging with your followers, to gaining feedback straight from your circle, this lesson is about creating meaningful interactions that foster a loyal community. 

If you haven’t already, sign up for our weekly email series – Social Studies - to catch up on any lessons you may have missed. 

Read on to learn more about simple techniques that build reliability while connecting with your audience in a meaningful way.

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Topics: social media

Social Studies Lesson 3: Capturing Quality Photos that Tell Your Brand's Story

Posted by Aubrey Olson on Mon, Aug 28, 2023 @ 5:09 PM

Welcome back to Social Studies! If you’re not signed up for our weekly email series stop now! Subscribe here and start at lesson one. 

This third installment of our series on elevating your social media game in the world of gardening explores the crucial art of capturing quality photos. 

High-quality visuals are indispensable to any successful social media account. They convey your brand's personality, tell a compelling story, and keep your audience engaged. You don’t want to distract anyone from your project because of a blurry photo. But you don’t need fancy equipment or professional photographers. 

So, what is necessary? 

Read more to dive into the easy tips and techniques for creating stunning images (using only your smartphone) and maintaining consistency in visual storytelling.

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Topics: social media

Social Studies Lesson 2: Crafting Your Perfect Bio

Posted by Aubrey Olson on Wed, Aug 23, 2023 @ 8:40 AM

Welcome back to Social Studies, where we continue the journey of elevating your social media game in the dynamic gardening world. Now that you have defined your niche and started to uncover your story in the gardening realm, it’s time to delve into writing a compelling bio and creating a media kit that stays true to your messaging. 

These components will convey who you are and what you do and showcase your brand's personality, reassuring users that they've come to the right place for their gardening inspiration. Let's dive in!

Read more to learn about the key elements of an excellent bio for each of your social media platforms. 

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Topics: social media, tutorials

Social Studies Lesson 1: Finding Your Niche

Posted by Aubrey Olson on Wed, Aug 16, 2023 @ 11:24 AM

Welcome to the first installment of Garden Media Group’s Social Studies – your ultimate guide to elevating your social media game in the gardening world. Much like a garden, social media requires care and attention- including much planning before hitting the post button! 

Please make sure you are signed up for our Social Studies email series, a 10-part free course on upping your Instagram game and standing out above the crowd. 
We are thrilled to go on this journey with you, sharing valuable tips and creative ideas and fostering a vibrant community of socially savvy horticulture enthusiasts. 

Read more to learn about finding your niche and stating it on your social media platforms! 

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Topics: social media, tutorials

Level Up Your Garden Business with Social Studies!

Posted by Aubrey Olson on Wed, Aug 16, 2023 @ 10:53 AM

Your Weekly Guide to Thriving in Social Media Marketing

In the fast-paced realm of social media marketing, maintaining a competitive edge is crucial for businesses striving to expand their online reach. We are delighted to introduce our new Social Studies program—a series of ten carefully curated emails designed to elevate your social media presence in the vibrant world of gardening- Sign up here.


Our new 10-part series is tailored to equip garden businesses with invaluable insights, expert advice, and actionable strategies that will boost your social media following. By subscribing, you gain exclusive access to a comprehensive toolkit, empowering you to craft a successful social media presence, unlock the potential of captivating content through photography and videography tips, and establish a profound connection with your audience.


Social media trends and best practices are constantly evolving. With our new newsletter, you'll stay ahead of the curve by receiving up-to-date insights and expert advice directly in your inbox each week. Whether it’s new social media platforms, changing algorithms, or trends, our goal is to equip you with the knowledge and tools you need to adopt, create, and thrive in the dynamic landscape of social media while staying true to yourself!

Read more to find out what you’ll learn!

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Topics: social media, tutorials

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