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Social Studies Lesson 4: Showcasing the Human Touch on Social Media

Posted by Aubrey Olson on Tue, Sep 5, 2023 @ 12:04 PM

Hello, Social Studies fans! pexels-ketut-subiyanto-4350176

In this fourth lesson, we delve into the importance of showing up 'in person' and making a human connection with your audience. From adding personal touches to your content and engaging with your followers, to gaining feedback straight from your circle, this lesson is about creating meaningful interactions that foster a loyal community. 

If you haven’t already, sign up for our weekly email series – Social Studies - to catch up on any lessons you may have missed. 

Read on to learn more about simple techniques that build reliability while connecting with your audience in a meaningful way.

Putting a Personal Spin on Your Content
To develop an authentic connection with your audience, infuse your content with human involvement. Try incorporating hands-on shots showcasing the gardening process or sharing personal stories and experiences related to your content. This creates a sense of relatability and trust with your audience, which can lead to increased engagement and loyalty. 

Hot Tip: Make your Instagram account more relatable by featuring a human face every nine posts. You could post a candid photo or even your profile picture; it helps add a personal touch to your feed and keeps your audience engaged. After all, people want to connect with people, not just content.

Interacting with Your Audience: Adding Value and Encouraging Engagement
Your posts should offer valuable information to your audience, address their problems, and provide solutions. Try to incorporate a call-to-action (CTA) in your posts, encouraging users to share their thoughts or experiences in the comments section.

Remember, Posts aim to grow your audience, while Stories are the place for connecting with your current followers on a more personal level. Use Stories to answer questions, give a peek behind the curtain, and create a sense of community.

Homework: Analyzing Your Instagram Account on Social Blade
Utilize Social Blade to assess your Instagram account's performance and consider the following:

  1. Followers Growth: Are there specific days you gained more followers? Examine the content you posted on those days and identify any external factors that may have contributed, such as a share from a larger account. Identify what made that content shareable and apply those elements to future posts.
  2. Followers Loss: Have you experienced any days with a net loss of followers? Analyze the content you posted on those days and consider any external factors that might have contributed to the decline. Use this information to refine your content strategy and avoid potential pitfalls.
  3. Posting Frequency: How often are you posting on your account? Find the right balance to keep your audience engaged without overwhelming them.
  4. Engagement Rate: Calculate your engagement rate to gauge how well your content resonates with your audience. Aim to increase engagement by crafting posts that elicit responses and spark conversations.

Surefire ways to leave a lasting impact on your followers is by adding personal touches and valuable and relatable information to your posts. Take advantage of all the engagement opportunities that Stories offers; it’s a great way to connect with fellow gardening enthusiasts. 

Building engagement with your audience is key to creating a vibrant social community. Keep refining your content strategy based on insights from data to optimize your reach and engagement. 

Stay tuned for our next lesson to explore the art of navigating negativity with professionalism. Keep on connecting and growing your social garden! 

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Topics: social media

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