GROW! Marketing and Public Relations Tips

Video Making 101 for the Lawn and Garden Industry

Posted by Emma Fitzpatrick on Mon, Nov 19, 2012 @ 8:30 AM

Lately, we’ve been identifying key ways for press releases on PRWeb to get more pick-up. The press releases we publish at Garden Media Group always get more coverage if they have a video.

As it turns out, that’s not uncommon! According to a survey by PRWeb, 94% of PR professionals see the value in including video in their press releases. But, a mere 12% of those same professionals actually follow through!

Online press release platforms, like PRWeb, allow you to be more interactive and creative! But, many PR professionals don’t know how to properly harness the power of the video.

We've compiled our favorite tips for creating and integrating videos into press releases.

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Topics: press releases, Garden Trends, Youtube

4 Tips to Create Unforgettable Press Releases in the Garden Industry

Posted by Emma Fitzpatrick on Thu, Nov 8, 2012 @ 9:00 AM

Writing press releases is a key part of any and all public relations plans. But, reporters and editors receive 1,000 pitches every single week. Your press release has to stand out!

Creating unforgettable press releases that get lots of coverage is a blend of art, science, and magic! Magic, really? Yes! Public relations experts have perfected the combination, producing thrillingly magical results. Check out our latest release here on garden trends here!

To continue to perfect press releases for your garden business, use these tips every single time you write a press release, and watch your impressions bloom.

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Topics: lawn and garden public relations, press releases, Garden Trends

Integrating Social Media into a Public Relations Media Plan

Posted by Emma Fitzpatrick on Thu, Oct 18, 2012 @ 9:16 AM

When trying to get your garden business and brand exposure, you can’t rely exclusively on the tried and true methods. Yes, they work, but they’re also over done.

To be a true leader in the lawn and garden industry, you’ve got to be leading the pack—that means you’ve got to stay afoot of PR trends and garden trends. Luckily, we can help you out on both fronts!

Induated by e-mails and cold phone calls, reporters and editors at the local and national level are looking for new ways to find stories.

Take hold of social media, and make it work for you! Using a fresh, new approach to pitching stories may be just what you need.

Below are easy ways you can bring your pitching strategies into the 21^st century.

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Topics: internet marketing, press releases, social media

5 Ways to Reinvent the Press Release with SEO using social media

Posted by Lynne Whelan on Fri, Jun 8, 2012 @ 3:21 PM

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Topics: Public relations, press releases, SEO, Garden Media Group, marketing

Add Social Media to your Press Releases

Posted by Katie Dubow on Fri, Jun 8, 2012 @ 10:42 AM

I read this article by Bill Miltenberg, in PR News about 6 Tips for Optimizing News Releases that I wanted to share them with you:

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Topics: Public relations, press releases, social media

5 Ingredients for a Successful Media Relations Strategy

Posted by Karen Creely on Thu, May 31, 2012 @ 3:44 PM

Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.

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Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing

Tips for Writing a Killer Press Release

Posted by Katie Dubow on Wed, May 16, 2012 @ 9:06 AM

We say here at the Garden Media Group that anyone can write a press release. But, there is a difference between writing a great press release . . . and getting it placed.

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Topics: Public relations, press releases