Millennials are the buzz word of the decade. Everyone wants them, no one clearly knows how to get them. But we're not here to talk about Millennials. There's a new generation to obsess over.
We’ve learned there are similarities and differences between Gen Z and Millennials, such as they both prioritize individuality and uniqueness, and are both resistant to traditional labels. But there are differences as well.
The 2015 Census Bureau data showed 51% of those under 15-years-old (Gen Z) are white, and children under five are 51% minority. This generation is not only more diverse than Millennials; Gen Z will mark the first time that the minority will become the majority.