Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.
A few of us from Garden Media visited three garden centers to examine how each store showcased welltality.
Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends
For this week’s speaker series, we sat down with intern, Courtney Kates.
Currently a senior at the University of Delaware, Courtney will be graduating in just a few months. She majors in mass communication and double minors in organizational &community leadership and advertising.
Courtney has definitely found her place in the PR world. Not only is this her second semester interning for Garden Media, she is also on the PR team for UDress Magazine, a student run fashion publication at UD, and worked on the PR committee for Gamma Sigma Sigma, a service organization.
All these experiences have made her realize her love for public relations.
Topics: Marketing to Millennials, Instagram, blogging, Speaker Series, Internship
We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.
Whether they’re dining out or relaxing on vacation, people remain conscious of their health.
Topics: Public relations, Trending Thursday, Garden Trends, social media, Garden Media
To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.
We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.
Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.
How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?
By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.
Topics: branding, PR Strategy, trends, Marketing to Millennials, image building, Garden Trends, Garden Media
More than ever, people today are putting health and wellness first and monitoring what goes in their body, whether it is the food they eat or the air they breathe.
The new welltality trend allows garden businesses to profit from this!
Plants are more than just a pretty face. In fact, many industries other than ours are utilizing greenery to differentiate themselves from competitors and to create a healthier environment.
Hotels offer living walls, indoor forests and locally grown food as part of their guest experience. These features not only attract more customers, but also provide a healthier space for guests and workers.
Welltality is popping up in all different types of businesses because they too are making health and wellness a priority.
Businesses should think "outside the plant” and use greenery in innovative ways. Cash in on all the benefits plants have to offer.
Topics: PR Campaign, branding, Trending Thursday, garden business, Garden Trends
Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.
It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace.
Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.
Topics: Public relations, audience, lawn & garden public relations, trends, Garden Media, lead
From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.
Welltality is a rising trend not only in the garden industry, but also across the country.
One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.
Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.
BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.
Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media
It is no surprise that Instagram is an influential marketing tool. This social media platform is growing faster every day, so your business should make sure it's staying up-to-date with the best Instagram practices.
Individual posts no longer determine a brand’s Instagram success; it’s about the brand’s entire image.
Potential followers (and customers) are looking at the entire feed, which is the accumulation of every single photo your account has posted. Having an unusual feed brings new followers which ultimately results in more customers.
Topics: creating content, branding, Digital Branding, Instagram, social media
In this Trending Thursday, we're examining the Welltality trend from our 2016 Garden Trends Report.
People today are putting health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.
From living walls to garden to table meals, heath and horticulture are intertwined.
Topics: Trending Thursday, Garden Trends, social media, Garden Media
I gave this to talk an energetic and really smart group of PRSSA members at West Chester University. I had a great time and they asked a lot of great questions. It was an honor to share these tips with them in the hopes that they nail their next interview! I wanted to share my talk with you as well:
Sure, interviews can be stressful. You are subject to examination under a microscope, and you've got a small chunk of time to convince someone why hiring you would be a fantastic business decision.
With a little forethought, a bit of practice and the right attitude, you can walk away from that office expecting a good news phone call in the near future.
Topics: Public relations, Marketing to Millennials, Internship, leadership, Interviews
