Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.
While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.
Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.
Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers
With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.
Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?
Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.
Topics: audience, branding, Instagram, social media, Social
For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.
Plants that are beautiful and serve a purpose are the essence of any layered landscape.
People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.
Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.
Living landscapes rich with wildlife are at the forefront of this trend.
Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube
Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.
The public evaluates professionals based on their reputations.
Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.
Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.” One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.
Topics: audience, branding, PR Strategy, image building, honesty
It’s the age-old industry question: How do you measure the value of PR?
The simplest answer? You can’t put a price on public image!
As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.
This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.
Topics: Public relations, PR Measurement, branding, image building, Infographic
As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.
It is our job to make them stars, after all.
What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.
We’ve offered a few tips on how to mold your client into the perfect brand ambassador.
Topics: Public relations, branding, Media Relations, Garden Media, Interviews
The Backyard Boldness trend celebrates all things unique and personal. From gardens to outdoor décor to experiences, people are striving for personalization.
Bold colors and new ideas help people stand out.
Topics: Trending Thursday, Garden Trends, social media, Garden Media
In public relations, it is crucial to gain real-world experience to learn about the industry. Studying communications and public relations in the classroom is beneficial, but nothing beats “learning by doing.”
For college students, the best way to gain hands-on experience is through internships.
Not only does interning provide you with beneficial work experience, it also helps you learn more about yourself, what you are good at and what career path you want to pursue in the future.
During my internship at Garden Media, I was given opportunities to work on long-term projects, complete tasks for clients and even develop relationships with the media. I gained first-hand perspective as to what it’s like to work in a small public relations agency. My internship provided me with experiences and professional relationships that will be extremely beneficial in my pursuit of a full-time career.
Topics: Public relations, hiring a public relations person, Marketing to Millennials, Garden Media, Internship
With such a wide variety of products and services available, people face tough decisions when it comes to what they spend their money on.
Brands can make it easy for people to remain customers by offering personalized services and customized products.
Personalization is the essence of the backyard boldness trend. People are transforming their backyards into personalized entertainment spaces by adding creative décor. LED lights, bright colors and bold patters are adding life to these new backyard sanctuaries.
Topics: Public relations, Trending Thursday, trends, Garden Trends, marketing, Garden Media
We live in the age of images and videos.
And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.
This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.
Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.
Topics: creating content, Digital Branding, Instagram, social media, Snapchat
