For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that shake up the garden industry each year.
This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.
Topics: garden PR consultant, Trending Thursday, Garden Trends, marketing, Garden Media
Last week marked a major milestone for Instagram. The app passed 500 million users—and 300 million of those 500 million visit Instagram daily.
To put that into proportion, “500 million” equates to about seven percent of the world’s total population. It’s also larger than the population of the entire United States.
Instagram is proud to announce its users share “500 million windows to the world." The app is blossoming into a virtual space where everything from “the everyday and the epic, are always within reach.”
Instagram’s CEO has described Instagram as a “media destination,” a place where users can learn about what’s happening in the world as it happens. Although this perspective reflects the attitudes of many other platforms, too, Instagram’s growth is really soaring.
So, what can we learn from this?
Topics: creating content, PR Strategy, Instagram, social media, lessons
You know by now that the Layered Landscape trend helps attract local wildlife and encourages people to design yards that are built to last far beyond one season.
Native plants and diverse species help create a true layered landscape.
Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media
You know that building a brand is an art. But there’s also a science behind connecting with your audience.
And in PR, you have to connect with your audience or you're dead.
Channeling all of your efforts into creating a perfectly assembled pitch or video without targeting an audience first is a surefire way to waste your time.
All consumers are different, but the science behind what catches someone’s interest is surprisingly universal.
Here are a few fundamental tricks that will help you craft material for your intended audience and, when implemented, make you stand out to consumers.
Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.
We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)
Here are some tips on how to create your own layered landscape.
Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media
Thirty seconds. It’s enough time for you to stretch, send a quick text message or plan what you’re going to make for dinner. Half a minute can seem very trivial in the scheme of your day.
But if you’ve ever tried to write an elevator pitch, you’ll know that thirty seconds can also be a secret weapon.
With a well-practiced elevator pitch, you convey to potential employers who you are and what you’ll bring to the table on an interview.
Quickly catching an employer’s interest on the spot can be challenging if you're not prepared, so here are a few tips for selling your skill set in half a minute or less.
Topics: hiring a public relations person, PR Strategy, leading, decision-making, public speaking
Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.
While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.
Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.
Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers
With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.
Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?
Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.
Topics: audience, branding, Instagram, social media, Social
For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.
Plants that are beautiful and serve a purpose are the essence of any layered landscape.
People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.
Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.
Living landscapes rich with wildlife are at the forefront of this trend.
Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube
Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.
The public evaluates professionals based on their reputations.
Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.
Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.” One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.
Topics: audience, branding, PR Strategy, image building, honesty
