If you run or manage a garden business, you want to be continuously thinking of new ideas and staying competitive. So, we believe it is imperative to stay on top of trends most relevant to you.

It’s ideal to find trends in their beginning stages before they reach the mainstream news and the general public. As soon as the mainstream public starts calling something a trend, it may be too late.

The key to effectively jumping on trend is preparation. You might not know exactly what is going to happen, but you need to have the tools in place so that you can recognize opportunity when it arises. 

The perfect, enduring example of this is Oreo’s dunk in the dark moment.

When you capitalize early on emerging trends, you put yourself at the front of the line to receive the monetary benefits from the burgeoning market that a new trend could bring. 

Read more to learn how to be prepared to capitalize on trends.

We recently watched a webinar entitled Top PR Trends to Watch in 2019 and were not surprised to learn high buck influencers may be slipping off their pedestals a bit. But micro influencers will have more, well, influence. New tools to prove the ROI on marketing. Hallelujah. And finally, more individualized pitching in place of “Spray and Pray”. Something we’ve already identified at Garden Media.

Yet throughout the webinar, they kept referring to an Edelman Report about Belief Driven Buyers. This report outlines the fundamentals of how brands need to shift their mindset in order to fully capture the right audience to purchase their products or services.

Read on to learn more about the Edelman Report and webinar.

Pinterest is its own world. Clocking in at 250 million unique visitors a month from around the world, and more than 175 billion pins spanning home décor, DIY craft, fashion, garden, health and food, Pinterest has a pulse on which trends are sparking people's interest.

And we know you love trends so we've mined the trends from Pinterest’s 2019 report to give you the ones that pertain to gardening.

You’ll never guess which top-saved trends rose to the top.

Unlike other social media platforms, pinners don’t use the platform to connect with others. Rather, they are trying to improve their lives. A Nielsen report found that “Pinners” do actually try some of the items they pin—98 %, in fact.

Welcome to your sneak peek into Pinterest trends for 2019!

While they didn't take our color advice from our 2019 Garden Trend Report this year, the Pantone Color Institute has announced that 2019 will be all about Living Coral.

The color represents “playful expression,” and our “innate need for optimism.” (After this year, we can use all the innate optimism we can get.)

Living Coral is technically a “coral hue with a golden undertone”—a few shades louder than pink, but softer than red.

Read more to learn about how to apply Living Coral to your garden this year.

A few weeks ago, Ellen Wells, Editor-At-Large for Green Profit, asked the question: Are demographics dead?

She was asking due to multiple articles stating that in today’s modern world, demographics can be thrown out the window.

Marketing based on age, sex and race is too simple, especially with groups of unlikely friends coming together.

Marketers have been relying on this information for years to keep selling their products. They are seeing the same people purchasing over and over. 

But not so fast. Demographics aren't dead... yet

Read on to see what you should be focusing on to create better marketing strategies.

Katie has been invited to present the 2019 Garden Trends Report at an exclusive event hosted by the Orlandelli Organization, Orlandelli Horizon.

September 2018 marks our 30th birthday. Being in business for 30 years is a milestone for any company.

For us, it marks 30 years of growing, changing and finding focus.

Do you know the story? It all began in 1988 when Suzi put her young daughter, Katie, on the bus for the first day of school and opened the doors to IMPACT Marketing, a general practice PR firm. She started the business on the principle “Your vision is our mission” and envisioned a company whose sole purpose was its clients’ success. 

That vision lives on today in Garden Media Group.

In today's culture, customers ideas, passions and wants change at the drop of a hat or at least at the drop of a new trend.

Companies have a moving target they are working hard to please - their customers. 

Today's culture of self-care has some companies and industries in trouble. 

So, what are they doing to change that? Read more to find out.

Imperfect Gardening is the next deep dive of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report.

If you missed the other deep dives, here are Breathing Rooms, Social Network, Climate Controlled and Make a Splash. 

Nowadays people are overstimulated and overworked. There seems to always be something going on, but sometimes it is best to take a step back and enjoy the imperfections. Especially in the garden.

More people need to practice the ancient Japanese Wabi-Sabi. Wabi-Sabi appreciates imperfections in life and the ability to age gracefully.

When applied to the garden, the practice is relaxing and enjoyable.

We are halfway through a glorious 2018, so because we love trends, let’s take a minute to look at some of the hottest trends in public relations!

Trends are important because it gives everyone a look at the direction the industry is taking. They give a more or less accurate reading on what is working and what is not.

Trends are an outline of what is popular which can influence business decisions. Not to mention, trends are a major source of content for the industry. 

In case you’ve been missing out, read below for a quick guide to four of the latest and greatest PR trends.