We recently watched a webinar entitled Top PR Trends to Watch in 2019 and were not surprised to learn high buck influencers may be slipping off their pedestals a bit. But micro influencers will have more, well, influence. New tools to prove the ROI on marketing. Hallelujah. And finally, more individualized pitching in place of “Spray and Pray”. Something we’ve already identified at Garden Media.

Yet throughout the webinar, they kept referring to an Edelman Report about Belief Driven Buyers. This report outlines the fundamentals of how brands need to shift their mindset in order to fully capture the right audience to purchase their products or services.

Read on to learn more about the Edelman Report and webinar.

While they didn't take our color advice from our 2019 Garden Trend Report this year, the Pantone Color Institute has announced that 2019 will be all about Living Coral.

The color represents “playful expression,” and our “innate need for optimism.” (After this year, we can use all the innate optimism we can get.)

Living Coral is technically a “coral hue with a golden undertone”—a few shades louder than pink, but softer than red.

Read more to learn about how to apply Living Coral to your garden this year.