As the number of public relations professionals continue to rise across the country, landing a PR internship is crucial to be competitive in this growing industry.
An internship in your field (or a few) is crucial when looking for a job post-graduation. Now is the time.
It’s important for those searching for internships in the public relations industry to have an open mind. While the process can be slow, candidates can learn a lot about themselves along the way.
Topics: Public relations, hiring a public relations person, audience, Marketing to Millennials, Internship
For this week’s speaker series, we sat down with Jill Swartzentruber. As a rising junior at the University of Delaware, she’s ready to dive head first into the PR world and cultivate her green thumb in Kennett Square.
Jill is majoring in English with a concentration in Professional Writing and a minor in Community and Organizational Leadership. She is the publisher for her university’s fashion magazine, UDress, and a proud member and contributing writer to UD’s Public Relations Society of America (PRSSA).
Blogging is one of her true passions. She writes for Delaware’s The Odyssey Online and is a style guru for CollegeFashionista.
She is excited to embark on her first public relations journey!
Topics: Public relations, Marketing to Millennials, Social, Speaker Series, question and answer
We sat down with Nikole Gennari for this week’s speaker series. Nikole is a rising senior at Gonzaga University where she majors in public relations and minors in marketing promotions.
Hailing all the way from Seattle, WA, Nikole is eager to learn and passionate about a career in public relations. At Gonzaga, she is involved with the Public Relations Student Society of America and will be the organization's publicity chairperson in the fall. In addition, she is a member of Lambda Pi Eta, the National Communications Honor Society.
Topics: Public relations, branding, social media, marketing, Speaker Series
For this week’s speaker series, we sat down with James Hammond, Garden Media’s resident number cruncher and media monitoring maven.
During his time here, James has done everything from shipping out packages re-designing the website. In addition to monitoring media placements, he spends time laying out graphics and content such as e-books, flyers and web banners.
Topics: Public relations, Garden Media Group, ebook club, blogging, Speaker Series
For this week's Spring Speaker Series, we sat down with Katie Dubow, creative director at Garden Media Group.
Daughter of founder and CEO, Suzi McCoy, Dubow has paved her own budding and vibrant path in the industry.
As Garden Media Group's first official employee, Katie has gained experience well beyond her years and has established herself as an industry PR pro.
Topics: Public relations, audience, Garden Media Group, marketing, Garden Media, Speaker Series, question and answer, lessons
For this week's Spring Speaker Series, we sat down with CEO and founder of Garden Media Group, Suzi McCoy. Suzi has run Garden Media for 27 years – an accomplishment worth noting.
After working with a range of clients in her early career, Suzi quickly discovered it was happy “ladies and gentleman” of the gardening industry that made every day enjoyable.
Continue to read more about Suzi’s career as an industry pro – from successes to lessons learned.
Topics: Public relations, branding, advertising vs public relations, advertising, Garden Media Group, content marketing, Speaker Series
For our brand new Spring Speaker Series, we sat down with Garden Media Group’s most veteran employee, Stacey Pierson.
Stacey has been with the company for more than16 years and is a public relations pro when it comes to the lawn and garden industry. As an Account Supervisor, Stacey has helped launch products and build amazing brands for her clients.
Topics: Public relations, press releases, image building, Garden Media Group, Speaker Series
“Power pinners” and bloggers were not happy with Pinterest this month after the web-based inspiration board began to ban affiliate links posted by its users.
According to Wired.com, “Basically, Pinterest is removing the ability for its most influential ‘Pinners’ to make money via outside marketing networks, including rewardStyle and Hello Society, according to an email obtained by VentureBeat.”
Wired reported that Pinterest removed these links and redirects because they caused “irrelevant pins in feeds.”
Though the social site is making changes (that many assume will ultimately help it make money), PR professionals can still utilize pins to create a dynamic campaign.
Continue reading for more information about your brand can use Pinterest to create a successful PR campaign.
Topics: Public relations, lawn and garden public relations, Pinterest, branding, social media
On Saturday, Feb. 7, Brian Williams, renowned NBC Nightly News anchor said, “…it has become painfully apparent to me that I am presently too much a part of the news, due to my actions.” And this distraction has led to his stepping aside from his post at the Nightly News.
The anchor has recently been accused of lying. He quickly became the focal point of news stories in homes across the country as news stations reported on these accusations and his eventual fall from grace.
In addition to his suspension from NBC, his actions have caused people everywhere to question the integrity of newscasters.
Gardening companies can take a lesson from Williams. It begins with the basics written in communications 101 handbooks across the country – honesty.
Continue reading for more information about why honesty is an integral part of the public relations industry.
Topics: Public relations, audience, branding
Valentine’s Day is quickly approaching, which means thousands of people across the country will demonstrate their love and affection thought cards, candy and dinner.
While a lot of people offer different opinions about the Feb. 14 holiday, there’s one thing professionals in this industry can agree on: working in public relations is like dating.
In honor of Valentine’s Day, here is a list of reasons why we equate this industry to the dating scene.
Continue reading for more information about why working in public relations is like dating.
Topics: Public relations, branding, Garden Media Group, garden industry public relations, Valentine's Day
