Trends are always changing. New tools and outlets are constantly being created for the public to utilize.
While we here at Garden Media are always keeping you up to date on garden trends, staying on top of the social media marketing trends as well can really give you a leg up on the competition.
Keep an eye out for new trends, and make sure your garden brand stays up to speed.
Continue reading to learn about 3 social marketing trends for your garden business.
1. Visuals and Snappy Content
Visual content is continually increasingly as more and more marketers continue to use infographics and photos to tell their story visually.
As the world continues to become more digital, people are searching and gathering information faster than ever.
They don’t want to have to invest much time, like reading a lengthy post, to learn a lot.
Which is why visuals continue to trump and gain popularity: your readers get the information they in a snap.
Written content is still extremely important to your garden brands success, but it just needs to be done in a way that keeps readers on your page, making it as short, short as possible with loads of lists.
2. Exposure
According to the 2014 Social Media Marketing Industry Report, 92% of marketers say their social media efforts have increased exposure for their business.
1. Google +
Many marketers have become interested in using Google+, and for good reason.
With nearly 540 million users, marketers can create a huge following. Use Google+ more as an SEO tool, and less as a social media platform.
2. Podcasts
Podcasts are another way to create a larger exposure.
Many marketers are not utilizing this technology, but many would like to learn how.
Lead the pack and learn how you can use podcasts to reach your target audience.
3. Facebook
Facebook is still, and will be for a while, an important asset to social media.
The majority of marketers understand the significance of Facebook to their business and use it regularly, whether it be posting content or advertisements.
3. Measurement
Measuring social media return on investment ROI can improve efficiency for your business.
Measuring ROI however, has not always been the easiest for marketers to master.
An easy way to track results is to make calls to action clear and simple.
For a post that you want to track, ask readers to comment, sign-up, or follow another link so that you can track how many responses you receive.
Keep it simple and timely so that readers are more likely to continue to engage.
