Move over DIYers, there’s a new movement in town – the Makers.
People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.
PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.
Topics: Public Relations Trends, Trending Thursday, trends, Garden Trends, Garden Media
Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.
The 25th annual awards winner was different.
This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.
So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.
Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group
From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.
Welltality is a rising trend not only in the garden industry, but also across the country.
One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.
Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.
BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.
Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media
Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016.
The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
Here’s this month’s trend deep dive.
Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media
In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.
As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon.
Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.
Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing
Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you.
Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas.
In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.
Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.
Topics: Public relations, Public Relations Trends, gardening, Garden Media Group, Garden Trends
It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.
Gardening is no exception.
Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.
Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.
Read on to learn why garden brands must adopt a “portable gardening” attitude.
Topics: PR Strategy, Public Relations Trends, gardening, Garden Media Group, Garden Trends
Garden industry jargon is sometimes as colorful as flowers themselves.
While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.
Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.
In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.
Keep an eye out for our 2015 trends report!
Keep reading to learn more about Garden Media Group’s trend jargon.
Topics: Public relations, lawn and garden public relations, PR Strategy, Public Relations Trends, trends, gardening, Garden Media Group, Garden Trends, marketing
The numbers are growing, more and more people are using Linkedin to find professionally relevant content.
And with a new study conducted by LinkedIn, your garden business can post content that's been proven to work. They've studied thousands of LinkedIn users to discover what length, time and topics perform best.
What are the easy tips and tricks you can do to make your content stand out and get noticed?
Read on to learn the 3 keys to publishing your garden brand’s content on LinkedIn.
Topics: creating content, Public Relations Trends, Trending Thursday, trends, Garden Media Group, LinkedIn
Four years ago, GoPro launched a YouTube channel promoting its personal, mountable cameras. To market the camera, the channel showcased professional stuntmen and extreme athletes using a GroPro. Now, an estimated 6,000 videos are shot every day with people mentioning GoPro.
As the trend has taken off, GoPro now produces many of its own videos and tripled its amount of views.
Gardening brands can tap into this trend by creating their own brand videos for YouTube using GoPros and by learning what worked from GoPro's marketing strategy.
Read more below for tips on how your garden brand can create videos that resonate with your target audience.
Topics: Public Relations Trends, Trending Thursday, Youtube, marketing
