Last weekend, I attended the Millennial Week Unconference in DC where I had the opportunity to learn
about leadership, social media strategies and branding from top leaders in the field.
Not only was the experience insightful to me on a personal level, it opened my eyes to new digital and traditional strategies for exceeding client expectations.
Here’s a brief recap of what the speakers had to say.
Topics: creating content, branding, Digital Branding, content marketing, social media, leadership
For all companies, building and developing a captivating brand persona is key for marketing strategies. Yet, many overlook another big component of success: personal marketing.
Like a corporate brand, creating a personal brand requires a tactical approach. It can be challenging, but those who figure out the skill sets needed to promote themselves, see their careers climb to new heights.
Topics: Public relations, branding, advertising, content marketing, marketing
Snapchat, the popular Millennial photo sharing app, is revolutionizing themselves as a company.
While Snapchat has incredible features, the brand’s philosophy is the real winner.
With a cautious attitude, the company continues to incorporate geofilters, a fun way to share where you are, and advertisements into their app without disrupting the overall experience.
While they’ve broken down walls for users to see what is going on in the world, Snapchat maintains a friendly relationship with companies that advertise on the app.
Continue reading for more information about how Snapchat’s policy teaches businesses how to create better content.
Topics: Media Relations, advertising, content marketing, social media, Snapchat
You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.
We advise writing a headline after the body is written because the headline should summarize the entire article.
While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.
Topics: audience, press releases, content marketing, blogging, emails
Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.
A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.
Continue reading for more information about how garden brands can incorporate images into their social media strategies.
Topics: garden business, SEO, content marketing, social media, blogging
Have you heard about tumblr?
While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.
This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage.
Continue reading to learn more about this up and coming social media platform.
Topics: audience, branding, content marketing, blogging, Tumblr
YouTube celebrated its 10th birthday in February. Over the course of a decade, it has transformed from a website that features a variety of videos to a marketing and entertainment conglomerate.
Located in 75 countries and available in 61 languages, YouTube serves as a media powerhouse that has more than one billion users worldwide.
YouTube is the second largest search engine in the world.
YouTube is a powerful marketing tool because videos are accessible to both domestic and international audiences. Every video posted to the site has unlimited potential.
It is also a valuable marketing tool garden companies can use to promote their brand.
Continue reading to learn more about how garden brands can utilize YouTube to build their brand and market their products.
Topics: branding, internet media, Garden Media Group, content marketing, Youtube
For this week's Spring Speaker Series, we sat down with CEO and founder of Garden Media Group, Suzi McCoy. Suzi has run Garden Media for 27 years – an accomplishment worth noting.
After working with a range of clients in her early career, Suzi quickly discovered it was happy “ladies and gentleman” of the gardening industry that made every day enjoyable.
Continue to read more about Suzi’s career as an industry pro – from successes to lessons learned.
Topics: Public relations, branding, advertising vs public relations, advertising, Garden Media Group, content marketing, Speaker Series
In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.
As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon.
Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.
Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing
Repurposing is a piece of content marketing that can be extremely beneficial to your garden brand.
In the past, public relations and content marketing were two separate entities.
Today, these two focuses rely on one another.
Read on to learn how important repurposing content can be to your garden brand.
Topics: garden marketing, audience, garden business, Garden Media Group, content marketing
