It's back to school time, which provides the perfect time for you to evaluate your gardening business blog and look for areas to improve as well.

From generating leads to increasing your SEO ranking, running a blog benefits your business in many ways. Every blog post is a new indexed page for your website, which is a new opportunity for your business to be found by search engines. All of this content helps brand your garden company as experts in your field.  

For the full scoop, read below for a back-to-basics lessons on content marketing in the garden industry.

The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

Digitally-driven Millennials may be more of a target audience for your garden business than you guessed - especially since they care about the environment. In fact, 29% want to make the world a better place. 

Millennials want to recycle, repurpose and up-cycle anything and everything. And let’s not forget, they are a huge up-and-coming demographic for retail; we're talking $200 billion in annual buying power.

Your garden brand needs to take advantage of this generation's interest in sustainability and show them how gardening can help them be better stewards of the earth.

Read on to find out what garden trends matter to Millennials in the garden and outdoor living world.

To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials. 

Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business. 

Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.

Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.

There is no slowing down email, despite predictions that this medium will go the way of the fax machine and MySpace.

More users sign up for accounts every day - and even better, they’re signing up to receive newsletters and promotions from the garden brands they love.

Mobile usage continues to grow, and a whopping 72 percent of US online adults send or receive personal emails via smartphone at least weekly, according to research by Forrester.

Gardening brands need to embrace the mobile platform NOW to reach the largest possible audience.

Read below to learn how to optimize emails for mobile devices - and the major payoff it can bring to your garden business.

Millennials are unique in the way they communicate, making it necessary for garden brands to reach out in ways that continually appeal to this digital generation. 

On average, Millennials are connected with media 18 hours a day with large portions of those hours being spent browsing the internet and social networking.

Millennials are three times more likely to follow brands that appeal to them than a family member on social networking sites.

Luckily for your garden brand, the odds are in your favor.

Continue reading to learn the ins and outs of how your garden business can best connect with Millennials. 

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

Looking to build brand recognition for your garden business and attract new customers at the same time?

Tapping the first stage of the buying cycle, the awareness stage, with stellar digital content may be your solution.

By creating digital content, your gardening business can help gardeners become inspired or learn how to tackle a new DIY project. Armed with knowledge you’ve shared, customers feel confident in solving a problem, and best of all, you’ve earned their trust by sharing your expertise.

Read on to discover 4 ways to attract new garden consumers to your gardening business by enhancing your digital content.

From Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving. But, never before have the changes been so drastic or rapid.

As communication habits change, gardening businesses need to follow suit in order to stay current and continually resonate with customers. Plus, being at the forefront of these trends allows you to better attract younger, new gardeners to your business.

Read on to learn the top four ways communication is changing--and how your garden business can use these progressions to modernize the way you do business.

For the garden industry, this is a busy, busy time of year! From new plants emerging in garden centers to gardening makeovers, there's a lot of garden-centric competition this time of year.

So how do you make your gardening brand stand out from the crowd?

Well, it all starts with an air-tight brand personality--and stellar products, of course.

From there, part of the fun is piggybacking on eco-events (like Earth Day, Arbor Day, and International Composting) and making your own company-specific events, too.

Below, we're detailing tips for eco-events based on successful Earth Day campaigns--and dishing on how to use these tricks to your company's advantage.