GROW! Marketing and Public Relations Tips

Trending Thursday: Prepare Your Garden Business for Fall 2014

Posted by Merissa Blum on Thu, Sep 18, 2014 @ 9:00 AM

With autumn starting in just about a week, now is a great time to finish this quarter out strong and prepare your garden brand for the new season, too.

Play it cool - learn how to make the transition between seasons as smooth as possible.

First, analyze how your garden business did in the past few seasons in order to make fall 2014 even better.

Read on to learn 3 tips to keep your garden brand flourishing this fall.

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Topics: lawn and garden public relations, PR Strategy, garden trade show marketing, content marketing

Trending Thursday: Back to Content Marketing Basics

Posted by Jourdan Cole on Thu, Sep 11, 2014 @ 9:00 AM

It's back to school time, which provides the perfect time for you to evaluate your gardening business blog and look for areas to improve as well.

From generating leads to increasing your SEO ranking, running a blog benefits your business in many ways. Every blog post is a new indexed page for your website, which is a new opportunity for your business to be found by search engines. All of this content helps brand your garden company as experts in your field.  

For the full scoop, read below for a back-to-basics lessons on content marketing in the garden industry.

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Topics: Twitter, Trending Thursday, SEO, content marketing, blogging

The Art of Storytelling in the Garden PR Industry

Posted by Merissa Blum on Wed, Aug 6, 2014 @ 9:00 AM

The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

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Topics: garden marketing, creating content, branding, Garden Media Group, content marketing

Garden Trends that Matter to Millennials

Posted by Merissa Blum on Wed, Jul 30, 2014 @ 9:00 AM

Digitally-driven Millennials may be more of a target audience for your garden business than you guessed - especially since they care about the environment. In fact, 29% want to make the world a better place. 

Millennials want to recycle, repurpose and up-cycle anything and everything. And let’s not forget, they are a huge up-and-coming demographic for retail; we're talking $200 billion in annual buying power.

Your garden brand needs to take advantage of this generation's interest in sustainability and show them how gardening can help them be better stewards of the earth.

Read on to find out what garden trends matter to Millennials in the garden and outdoor living world.

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Topics: Digital Branding, gardening, garden business, Garden Media Group, content marketing, Garden Trends

5 Tips and Tricks to Market Your Garden Brand to Millennials

Posted by Merissa Blum on Wed, Jul 23, 2014 @ 9:00 AM

To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials. 

Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business. 

Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.

Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.

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Topics: lawn and garden public relations, garden marketing, Marketing to Millennials, internet marketing, Garden Media Group, content marketing

Trending Thursday: The Power of Mobile Emails for Garden Brands

Posted by Jourdan Cole on Thu, Jul 10, 2014 @ 9:00 AM

There is no slowing down email, despite predictions that this medium will go the way of the fax machine and MySpace.

More users sign up for accounts every day - and even better, they’re signing up to receive newsletters and promotions from the garden brands they love.

Mobile usage continues to grow, and a whopping 72 percent of US online adults send or receive personal emails via smartphone at least weekly, according to research by Forrester.

Gardening brands need to embrace the mobile platform NOW to reach the largest possible audience.

Read below to learn how to optimize emails for mobile devices - and the major payoff it can bring to your garden business.

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Topics: creating content, Digital Branding, Trending Thursday, content marketing

How and Where Your Garden Brand Can Connect to Millennials

Posted by Merissa Blum on Wed, Jul 9, 2014 @ 9:00 AM

Millennials are unique in the way they communicate, making it necessary for garden brands to reach out in ways that continually appeal to this digital generation. 

On average, Millennials are connected with media 18 hours a day with large portions of those hours being spent browsing the internet and social networking.

Millennials are three times more likely to follow brands that appeal to them than a family member on social networking sites.

Luckily for your garden brand, the odds are in your favor.

Continue reading to learn the ins and outs of how your garden business can best connect with Millennials. 

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Topics: garden marketing, audience, Garden Media Group, content marketing, social media

Use New App, Pippit, to Maximize Gardening Business Content

Posted by Jourdan Cole on Wed, Jun 11, 2014 @ 10:00 AM

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

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Topics: creating content, PR Strategy, Public Relations Trends, Digital Branding, public relations media plan, content marketing, social media

4 Ways to Attract New Garden Consumers with Digital Content

Posted by Jourdan Cole on Wed, Jun 4, 2014 @ 9:00 AM

Looking to build brand recognition for your garden business and attract new customers at the same time?

Tapping the first stage of the buying cycle, the awareness stage, with stellar digital content may be your solution.

By creating digital content, your gardening business can help gardeners become inspired or learn how to tackle a new DIY project. Armed with knowledge you’ve shared, customers feel confident in solving a problem, and best of all, you’ve earned their trust by sharing your expertise.

Read on to discover 4 ways to attract new garden consumers to your gardening business by enhancing your digital content.

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Topics: garden marketing, branding, Digital Branding, content marketing, key influencers

4 Communication Trends Your Gardening Business Needs to Know & Use

Posted by Emma Fitzpatrick on Wed, May 21, 2014 @ 10:00 AM

From Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving. But, never before have the changes been so drastic or rapid.

As communication habits change, gardening businesses need to follow suit in order to stay current and continually resonate with customers. Plus, being at the forefront of these trends allows you to better attract younger, new gardeners to your business.

Read on to learn the top four ways communication is changing--and how your garden business can use these progressions to modernize the way you do business.

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Topics: lawn & garden public relations, Public Relations Trends, Garden Media Group, garden industry public relations, content marketing

2022 Garden Trends Report


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