Top brands know that an engaging blog is another way to cause chatter online. What better way to speak to consumers than through posts that you write?

The best blogs have a clear mission, speak in an unforgettable voice and are updated often.

This infographic from PR Daily shows just how easy it is to create useful blog posts that your followers will want to read.

Read more to learn how to build a top blog.

Build the Ultimate Blog

Blogs help brands build their reputation and establish them has leaders in their industry. Here are some of the top blog post ideas to help drive traffic to your site:

Show Your Strengths: What better way to build your reputation than writing about it? Lists, how-to's, case studies and FAQ's are simple ways to share your knowledge with the world and offer advice. Did your team just successfully pitch a story or coach a client for an interview? Write a post about best practices.

Show a Human Side: Blogs that offer inspiration or exclusive access to behind-the-scenes moments at your company show off the human side of your business. They allow your customers to connect with your brand on a deeper level and helps you gain loyal followers. Did you celebrate a birthday or company milestone? Post about it on your blog.

Show Engagement: Posting is one thing, but engagement is another. Questions, challenges and contests encourage fans to actively participate in a conversation with you online. Engagement in the form of likes, comments and shares is extremely valuable to your brand. Are you running a giveaway? Direct fans and traffic to your blog by announcing a winner in a post.

Find out more about blogging in this infographic from PR Daily:

The best blogs tie in other social media. Learn how to build an audience online with our eBook.