For this week’s speaker series, we sat down with James Hammond, Garden Media’s resident number cruncher and media monitoring maven.
During his time here, James has done everything from shipping out packages re-designing the website. In addition to monitoring media placements, he spends time laying out graphics and content such as e-books, flyers and web banners.
Topics: Public relations, Garden Media Group, ebook club, blogging, Speaker Series
Earth day officially falls on April 22 every year. This creates an opportunity for people to celebrate the planet and all it provides for its inhabitants.
It also creates an opportunity to show how your brand cares for and supports the planet.
According to the Pew Research Center, 61 percent of Americans identify a problem with the damages humans have caused to the earth and believe there is concrete evidence to support global warming. These percentages are set to continue to increase in the next several years.
For garden brands, every day is Earth Day.
The holiday presents a great opportunity for garden brands to teach consumers about the importance of living a green and sustainable lifestyle.
Continue reading to learn more about how garden brands can use Earth Day to promote their brands and teach consumers about green living.
Topics: lawn and garden public relations, garden marketing, audience, branding, Garden Media Group, social media, blogging, marketing
For our second Spring Speaker Series, we sat down with Garden Media Group’s newest employee, Sammie Arcieri.
New to the lawn and garden industry, Sammie has experienced a crash course in all things green living. She’s even grown a few things of her own.
As an Assistant Account Manager, Sammie manages the company’s blog, oversees the intern program and continues to nurture relevant media contacts.
Topics: marketing communications, Garden Media Group, blogging, key influencers, Speaker Series
Trends are always changing. New tools and outlets are constantly being created for the public to utilize.
While we here at Garden Media are always keeping you up to date on garden trends, staying on top of the social media marketing trends as well can really give you a leg up on the competition.
Keep an eye out for new trends, and make sure your garden brand stays up to speed.
Continue reading to learn about 3 social marketing trends for your garden business.
Topics: trends, Garden Media Group, social media, blogging, marketing
It's back to school time, which provides the perfect time for you to evaluate your gardening business blog and look for areas to improve as well.
From generating leads to increasing your SEO ranking, running a blog benefits your business in many ways. Every blog post is a new indexed page for your website, which is a new opportunity for your business to be found by search engines. All of this content helps brand your garden company as experts in your field.
For the full scoop, read below for a back-to-basics lessons on content marketing in the garden industry.
Topics: Twitter, Trending Thursday, SEO, content marketing, blogging
Gardening public relations is all about getting the word out about your product or service. Green PR pros are always looking for great people to help them do this.
Bloggers are one of the newest and most powerful media outlets, especially since they have such devout readers. However, measuring the public relations success of a blog hit can be tricky.
How do we deduce how influential specific bloggers are? It's not an exact science, but there are a few tricks.
Keep reading to learn 3 creative ways your gardening business can measure blogger influence.
Topics: PR Measurement, audience, garden PR consultant, social media, blogging
In today’s fast-paced world people are busier than ever. Whether it's print or online content, readers rarely read lengthy articles.
The information your gardening business is releasing is just as important and relevant as ever. However, you're competing against more sources--and shorter attention spans.
As such, the way in which we tell stories has drastically evolved over the last several years.
Keep reading to find out how to write and format your gardening content to keep the attention of today’s consumers.
Topics: creating content, lawn & garden public relations, garden industry public relations, content marketing, blogging
It has been said time and time again: Your garden business needs a blog.
It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.
Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!
However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.
Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!
Topics: garden marketing, gardening, garden business, SEO, Garden Media Group, content marketing, blogging
By now, your garden business knows social media matters.
Though startling new social media research shows that how you think about social media may need to be updated.
You know who you are targeting on social media, what types of content to post, and when to update your page.
But do you know where social media ranks in terms of activity on the web? Or how often LinkedIn gets a new member?
The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.
Topics: Twitter, internet marketing, garden business, Garden Media Group, social media, blogging, Youtube, facebook, LinkedIn
As we all know, the way we get our information has changed drastically over the last decade.
The world of print newspapers and magazines has struggled while the ever-changing digital world has dominated.
In short, the newspaper is out, and the Twitter feed is in. According to Garden Media's 2014 Trends Report, the internet is becoming our new friend and trusted neighbor for gardening advice.
Read on to discover more about how and where gardeners are getting their gardening advice in 2014-- and how your garden business can take hold of this trend.
Topics: Twitter, Trending Thursday, content marketing, Garden Trends, blogging, Youtube
