PR pros work hard to earn placements and build a brand’s reputation online and across a variety of business channels.
While many results are clear, much of PR is hard to quantify. Goal-setting and measurement are fundamental aspects of any public relations program.
When it comes to measurement, firms should always take an all-inclusive approach that takes both traditional and non-traditional factors into consideration. Things such as social media, comprehension and changes in awareness among stakeholders should always be included in results.
We're always looking to revamp our practices and have done some deep diving into measurement.
Continue reading to learn more about the best PR measurement practices for 2017.
hiring a public relations person,
The holiday season is right around the corner, which means you’ve probably been pitching gift guides for quite some time now.
Holiday gift guides are a fantastic way to reach consumers and promote your product to a wide variety of audiences. Consumers flock to gift guides for the easy-to-read format and for their accessibility.
Some gift guides have even become a national holiday staple. I mean, who doesn’t love Oprah’s favorite things? Brands that want to see success in placing their product in a gift guide need to be strategic in their messaging.
Continue reading to learn how to pitch for a holiday gift guides.
Garden Media Group may be a boutique PR firm, but our presence is felt worldwide.
Our headquarters in Kennett Square, PA, works with clients in more than two countries, five states and across a handful of time zones.
We’re committed to serving clients as if we’re sitting in the cubicle next door.
Whether in Taipei or in our own backyard, it’s our mission to make sure clients get what they need – and that we’re available when needed!
Continue reading to learn how.
garden PR consultant,
The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!
While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.
Read on to learn how to create opportunities that keep your garden business on top.
Last week marked a major milestone for Instagram. The app passed 500 million users—and 300 million of those 500 million visit Instagram daily.
To put that into proportion, “500 million” equates to about seven percent of the world’s total population. It’s also larger than the population of the entire United States.
Instagram is proud to announce its users share “500 million windows to the world." The app is blossoming into a virtual space where everything from “the everyday and the epic, are always within reach.”
Instagram’s CEO has described Instagram as a “media destination,” a place where users can learn about what’s happening in the world as it happens. Although this perspective reflects the attitudes of many other platforms, too, Instagram’s growth is really soaring.
So, what can we learn from this?
Continue reading to discover some of the biggest takeaways from Instagram's milestone.
Thirty seconds. It’s enough time for you to stretch, send a quick text message or plan what you’re going to make for dinner. Half a minute can seem very trivial in the scheme of your day.
But if you’ve ever tried to write an elevator pitch, you’ll know that thirty seconds can also be a secret weapon.
With a well-practiced elevator pitch, you convey to potential employers who you are and what you’ll bring to the table on an interview.
Quickly catching an employer’s interest on the spot can be challenging if you're not prepared, so here are a few tips for selling your skill set in half a minute or less.
Continue reading for tips on how to craft the perfect elevator pitch for an interview.
hiring a public relations person,
Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.
The public evaluates professionals based on their reputations.
Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.
Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.” One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.
Continue reading to learn why honesty is always the best policy when it comes to PR.
It is hard to ignore emojis. These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.
Brands should take note of their widespread reach and embrace them.
Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis.
What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.
The PR world is utilizing the power and reach of emojis to make an impact for brands.
Continue reading to discover why all PR professionals should be using emojis.
Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.
The 25th annual awards winner was different.
This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.
So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.
Read more to discover what you can learn from Will Smith and his diverse career.
Public Relations Trends,
Garden Media Group
Who runs the world? Beyoncé! And marketing is no different.
Queen B, as her fans like to call her, is not only a top entertainer, but also a great marketer. Any brand should aspire to follow in her marketing and public relations footsteps.
Beyoncé utilizes strategies that are not typical - but work very well. And by adapting her efforts to the digital world, she has found even greater success.
Continue reading for public relations lessons you can learn from Beyoncé.
Marketing to Millennials,