Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.
While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.
This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.
Why are people bad at pitching?
Send a proper pitch
There are a few major things to avoid when it comes to crafting a successful pitch. Here are some tips to help make your pitches go further:
- Find the right contact to pitch; starting off with “to whom it may concern” is a sign that you didn’t do your research.
- Stand out from the crowd. Craft a catchy subject line and don’t beat around the bush in asking for what you want.
- Create a dialogue. Pitching is a two-way street that helps you build relationships with media.
- Proofread! Avoid grammar mistakes at all costs.
- Social media or email? Research the best time and method to pitch you contact.