As the number of public relations professionals continue to rise across the country, landing a PR internship is crucial to be competitive in this growing industry.
An internship in your field (or a few) is crucial when looking for a job post-graduation. Now is the time.
It’s important for those searching for internships in the public relations industry to have an open mind. While the process can be slow, candidates can learn a lot about themselves along the way.
Topics: Public relations, hiring a public relations person, audience, Marketing to Millennials, Internship
Father’s Day is Sunday! It’s time to start shopping for the men in your life.
Now more than ever, garden brands and local independent garden centers should capitalize on this holiday because men, especially young men, are the new consumers in the gardening and home industry for 2015.
Here is a list of ways you can spruce up your home and garden center to attract dads, or those shopping for him.
Topics: audience, trends, Marketing to Millennials, Garden Trends, marketing, Fathers Day
For this week’s speaker series, we sat down with Jill Swartzentruber. As a rising junior at the University of Delaware, she’s ready to dive head first into the PR world and cultivate her green thumb in Kennett Square.
Jill is majoring in English with a concentration in Professional Writing and a minor in Community and Organizational Leadership. She is the publisher for her university’s fashion magazine, UDress, and a proud member and contributing writer to UD’s Public Relations Society of America (PRSSA).
Blogging is one of her true passions. She writes for Delaware’s The Odyssey Online and is a style guru for CollegeFashionista.
She is excited to embark on her first public relations journey!
Topics: Public relations, Marketing to Millennials, Social, Speaker Series, question and answer
For this week’s speaker series, we sat down with Jourdan Cole to discuss her not-so-traditional path into public relations.
As an account executive, Jourdan works closely with a variety of clients to see that their needs are met and exceeded. Her background in journalism and criminal justice provide her with a unique industry perspective.
Topics: Marketing to Millennials, Garden Media Group, blogging, Speaker Series
Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”
The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.
Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.
Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.
Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social
Elena of Avalor is the newest princess slated to appear on the Disney Junior network in 2016.
While Disney fans are used to meeting a variety of new characters on a regular basis, Elena proves significant because she is the first "princess inspired by Latin cultures."
According to Mashable, “Elena, described as a "confident and compassionate" 16-year-old, will be introduced in a 2016 episode of Sofia the First and that arc will set the stage for the launch of a solo series, Disney said.”
Elena of Avalor’s introduction also demonstrates a new top garden trend: appealing to a diverse customer base.
Garden brands need to focus on the industry’s top new consumers for 2015: Hispanics, millennials and young men.
Continue reading for information on how brands can connect with the new consumers.
Topics: audience, Trending Thursday, Marketing to Millennials, Garden Media Group, Garden Trends
Ever wonder where the Millennial generation is heading for 2015?
This generation, the largest and most diverse generation in America, is sure to keep you on your toes!
From housing to religion, check out some of new trends that are unique to this generation. Learn where Millennials fall and how they feel about our ever-changing world.
Read on to learn what trends will be driving this powerful generation in 2015.
Topics: Trending Thursday, trends, Marketing to Millennials, Garden Media Group, marketing
Today is the official release of our 2015 Garden Trends Report:“Unearthing the Best Life."
“Unearthing the Best Life” identifies nine consumer trends that will shape the garden and outdoor living industry and resonate in the coming year.
The highly anticipated trends report, published annually since 2001, finds that gardening goes hand-in-hand with a healthy lifestyle.
Read on to find out the components that are fueling this sustainable lifestyle and contributing to eco-friendly gardens and outdoor spaces.
Topics: trends, Marketing to Millennials, Garden Media Group, Garden Trends
Coca-Cola just got personal – and it’s working.
The company has seen a boost in sales in the United States since June. This recent increase isn’t attributed to a new formula or logo design, but to the Share a Coke program, a marketing campaign that labeled bottles with popular millennial names and phrases.
If anything, the Share a Coke Campaign outlines a major PR industry theme - personalization is important.
This personalization and attention to detail is the key to developing better business relationships in the garden industry. The company who takes the time to get to know and interact with their clients, customers or fans will be more successful in the long run.
It’s easy to tell when a company is insincere; impersonalized pitches fall flat, poorly managed social media accounts have a profound negative impact on any brand and ignored complaints online lead to terrible reviews.
Read on to learn how to take the time to connect with and really understand target audiences.
Topics: branding, Marketing to Millennials, image building, garden industry public relations
To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials.
Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business.
Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.
Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.
Topics: lawn and garden public relations, garden marketing, Marketing to Millennials, internet marketing, Garden Media Group, content marketing
