You know by now that working in the PR industry is similar to attending matchmaking bootcamp.

Research, listening are a few things PR professionals need to do to match the perfect client with the perfect customer. Timing plays a huge role, too.

We’ve identified additional things that make brands irresistible to consumers.   

Read on to learn how you can become better PR matchmaker.

Today is National Matchmaker Day- yes there is a holiday for everything. This holiday marks a particularly important one for PR professionals, because it is a great day to learn how to make the best match for your customers.

Just being Mr. Reliable or Ms. Congeniality isn’t enough. When looking for the perfect match, you need to pull out all the stops and know every aspect of your potential partner.

Being a good matchmaker, or PR professional, is about the ability to listen and understand the habits, passions and hobbies of the pair.

Asking the right questions can be the difference between success and failure in setting up an interview, pitching a new client or even simply enjoying a meal with a prospect.

Read on to learn how matchmaking relates to PR and how you can become a better matchmaker.

I gave this to talk an energetic and really smart group of PRSSA members at West Chester University. I had a great time and they asked a lot of great questions. It was an honor to share these tips with them in the hopes that they nail their next interview! I wanted to share my talk with you as well:

Sure, interviews can be stressful. You are subject to examination under a microscope, and you've got a small chunk of time to convince someone why hiring you would be a fantastic business decision.

With a little forethought, a bit of practice and the right attitude, you can walk away from that office expecting a good news phone call in the near future.

Continue reading to learn how to ace any interview.  

Garden Media loves its interns and we see them as valuable members of our team. Our internship program is built around one major goal: helping students succeed.

A Garden Media internship is not the type of program that just forces interns to get coffee and complete menial tasks. We want students to walk away with great things to include in their portfolios. And yes, our goal is to also help interns land a job after they graduate.

While the Garden Media team does its best to help students succeed, interns can do several things to stand out.

Continue reading to learn how to get the most out of a Garden Media internship.

Congratulations! You’ve applied for an internship and have made it to the second round: the in-person interview.

Everything from your tone of voice to the questions asked played a factor in making you shine, so you want to be sure you continue to stand out from the crowd at the office. 

Candidates who are asked to meet with Garden Media at the office have one more opportunity to impress us with their talent and enthusiasm.

Continue reading for tips on how to ace an in-person interview.

We get it. Phone interviews are tricky, but they’re also an unavoidable reality when it comes to finding a job or internship.

At Garden Media, we screen every intern candidate with a phone interview first. This ensures we’re bringing in the right people for the job and, most importantly, not wasting anyone’s time.

As the intern supervisor, I’ve conducted a fair share of phone interviews. I am here to tell you there are specific things that make one candidate stand out from the others.  

Continue reading for tips on how to nail a phone interview. 

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

We now know there are a variety of benefits that come with decorating the workspace. Not only does it spark creativity and boost productivity, it also allows employees to show off their personalities.

My personal workspace reflects who and what I admire most. My desk – accompanied by a giant, colorful corkboard – showcases everything from inspirational Beyoncé posters to pictures of my family to houseplants.

A little desk décor makes all the difference in the world - and the Garden Media office agrees.  

Continue reading to see what type of décor inspires the rest of the Garden Media team.