You can create a social media account in no time. One thing you can’t build overnight? Your brand.
In this day-and- age anything from companies to apps to people can be considered brands, and it takes time and dedication to make your presence relevant on the web.
This infographic from Lifehack offers a few simple steps for gaining traction online.
What does your brand say about you?
Hit your target
There are a few key things to keep in mind when you start to build your brand online:
- Your brand is a direct reflection of your customer base. Reach out to customers often for feedback. This will help you stay relevant in the market.
- Social media is a convenient, easy and free way to reach consumers. Do your research and find out what sites they’re on and what they’re talking about.
- Stay consistent. Whether it's social media or websites, your brand will appear in a variety of forms online. Make sure your messaging is clear and your customers can tell its you no matter what outlet they’re on.