With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience.
Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook
Charlie Brown’s pal Linus once told us, “There are three things that I’ve learned never discuss with people: religion, politics, and the Great Pumpkin.”
We’re not so sure about the Great Pumpkin, but we know the religion and politics piece no longer rings true. Especially with the anonymity of social media, people are not afraid to publicly voice their opinions on political and social issues.
So, how do brands take a stand?
Well, the answer might be – they shouldn’t.
Pepsi is under attack for launching an ad that tried to tackle social injustice and racial inequality. The company faced such strong backlash against the ad that it was pulled shortly after its release. However, the damage was already done.
No, Pepsi wasn’t trying to be insensitive. But perhaps they were trying too hard to relate to younger generations and the issues they care about the most.
Cause marketing can be beneficial for brands when done correctly. However, it is important to approach the subject with great sensitivity.
Topics: audience, branding, advertising vs public relations, advertising, Garden Media Group, Garden Media
Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.
There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.
Topics: Public relations, branding, Garden Media Group, Garden Media, Internship
Instagram was one of the first major photo-based social networks when it launched in 2010. By the end of April 2012, there were already over 100 million active users.
After recognizing its success and the potential for competition, Facebook purchased Instagram in April 2012. They paid a total of $1 billion dollars in cash and stock and used "the power of Facebook" to help the member base grow by an additional 23% in 2013. Today, the two networks are linked, allowing users on Instagram to post photos or videos directly to both accounts simultaneously.
Today, Instagram has surpassed Twitter in user activity, with over 500 million registered profiles. It has evolved into a well-rounded platform, featuring video posts, 24-hour stories, and live streaming.
To learn more about Instagram and its growth, check out the following new research report from WebsiteBuilder.org.
Topics: Public Relations Trends, Marketing to Millennials, Instagram, Garden Media Group, social media, Social
It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.
Topics: Public Relations Trends, trends, Garden Media Group, Garden Trends, Garden Media
The season’s change provides a fresh start. After being stuck inside all winter, spring is a great time to open up your windows, let in some fresh air, and turn over a new leaf. The spring cleaning tradition stems from these feelings of newfound energy and clarity.
Spring cleaning is a common routine in many homes, both indoors and out. While organizing your house and prepping your yard for spring are both great habits to develop, spring cleaning should be done at work, too.
Topics: lawn & garden public relations, Public Relations Trends, trends, Garden Media Group, Brainstorming
The secret is all in the pitch.
Topics: Media Relations, lawn & garden public relations, Garden Media Group, Garden Media, pitching
Here are three tips to make your search a little easier.
Topics: branding, Garden Media Group, garden industry public relations, Internship, networking
For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond.
We’re continuing our YouTube video series to deep dive into the top lawn and garden trends for 2017, outlined in Grow 365.
Each video in the series will dive into one of the eight trends for 2017 and show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.
The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.
Topics: Trending Thursday, Garden Trends, social media, Youtube
Today, it can be very difficult to stay updated with current events at the speed the media produces news.
Our fast-paced environments and hectic lifestyles add to that difficulty, but it is important to stay on top of current events and industry news. Staying informed helps you better serve your client and understand their needs.
To ensure that you stay up to date, subscribe to any of the following sites. The beauty of these sites is that they have apps that make accessing the news a lot easier, because you receive notifications on your phone with quick blurbs of news as it occurs throughout the day.
It’s a quick and easy way to find out what’s going on, without dedicating hours to reading long-form articles online.
