It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.
Topics: Public Relations Trends, trends, Garden Media Group, Garden Trends, Garden Media
The season’s change provides a fresh start. After being stuck inside all winter, spring is a great time to open up your windows, let in some fresh air, and turn over a new leaf. The spring cleaning tradition stems from these feelings of newfound energy and clarity.
Spring cleaning is a common routine in many homes, both indoors and out. While organizing your house and prepping your yard for spring are both great habits to develop, spring cleaning should be done at work, too.
Topics: lawn & garden public relations, Public Relations Trends, trends, Garden Media Group, Brainstorming
The secret is all in the pitch.
Topics: Media Relations, lawn & garden public relations, Garden Media Group, Garden Media, pitching
Here are three tips to make your search a little easier.
Topics: branding, Garden Media Group, garden industry public relations, Internship, networking
For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond.
We’re continuing our YouTube video series to deep dive into the top lawn and garden trends for 2017, outlined in Grow 365.
Each video in the series will dive into one of the eight trends for 2017 and show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.
The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.
Topics: Trending Thursday, Garden Trends, social media, Youtube
Today, it can be very difficult to stay updated with current events at the speed the media produces news.
Our fast-paced environments and hectic lifestyles add to that difficulty, but it is important to stay on top of current events and industry news. Staying informed helps you better serve your client and understand their needs.
To ensure that you stay up to date, subscribe to any of the following sites. The beauty of these sites is that they have apps that make accessing the news a lot easier, because you receive notifications on your phone with quick blurbs of news as it occurs throughout the day.
It’s a quick and easy way to find out what’s going on, without dedicating hours to reading long-form articles online.
For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.
The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.
Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.
Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media
With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types.
According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality.
So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.
After all, we’re all about making connections in this business, aren’t we?
Topics: hiring a public relations person, audience, PR Strategy, Public Relations Trends, social media
For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic.
Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.
Blended gardening was the next big industry craze.
Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends
Influencer: It’s one of those vague PR buzzwords that everyone seems to overuse. But what is an influencer exactly? And why are these people so important?
An influencer is a person who has an undefinable positive impact on an industry or demographic. These “normal people” often play key roles on social media and have a breadth of contacts with media outlets, consumer groups and industry leaders.
Brands ultimately want to break through to these dynamic people. According to Influencer Analysis, “such individuals are not simply marketing tools, but social relationship assets.”
Today’s top brands use influencers to reach large audiences in an authentic way. Before they do this successfully, they must study their target influencer and know what makes them tick. Here’s how they do it.
Topics: PR Campaign, Digital Branding, Infographic
