In this Trending Thursday, we're examining the Makers Lifestyle trend from our 2016 Garden Trends Report.
As the DIY movement sifts from making to “doing,” home owners and renters want to experience a personalized way of outdoor living that maintains a sense of home and familiarity.
Yuccies are leading this movement.
Topics: Trending Thursday, Garden Trends, social media, Garden Media
We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.
Whether they’re dining out or relaxing on vacation, people remain conscious of their health.
Topics: Public relations, Trending Thursday, Garden Trends, social media, Garden Media
It is no surprise that Instagram is an influential marketing tool. This social media platform is growing faster every day, so your business should make sure it's staying up-to-date with the best Instagram practices.
Individual posts no longer determine a brand’s Instagram success; it’s about the brand’s entire image.
Potential followers (and customers) are looking at the entire feed, which is the accumulation of every single photo your account has posted. Having an unusual feed brings new followers which ultimately results in more customers.
Topics: creating content, branding, Digital Branding, Instagram, social media
In this Trending Thursday, we're examining the Welltality trend from our 2016 Garden Trends Report.
People today are putting health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.
From living walls to garden to table meals, heath and horticulture are intertwined.
Topics: Trending Thursday, Garden Trends, social media, Garden Media
The connected greenery trend shows that consumers are getting plugged in outside.
The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.
People want to be successful in the garden, and they’re turning to technology to help them grow plants both indoors and out.
Here’s this month’s Garden trend deep dive.
Topics: Trending Thursday, garden business, Garden Trends, social media, Garden Media
Instagram is a powerful marketing tool that helps connect brands directly with fans though the use of images. And particularly in the garden industry, Instagram is a powerful tool for sharing beauty.
Topics: Public relations, Instagram, social media, key influencers, Social
Five years ago, Instagram was simply an app allowing users to share pictures of pets, selfies and food.
Now, people call it the best social network for brands.
If you are not promoting your business on Instagram, you are missing a golden opportunity to connect with thousands of followers, influencers and industry leaders.
The key to any successful Instagram campaign is balance, as over promotion could deter your marketing goals. Overselling your products or posting unfriendly images can leave you with little to no followers or hinder your chances of connecting with your potential buyers.
Topics: Public relations, Instagram, social media, marketing, Social
Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016.
The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
Here’s this month’s trend deep dive.
Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media
2015 was a year to remember – in photos.
Like most brands, Garden Media flocks to Instagram to tell our story and share the behind-the-scenes moments that take place in our office.
We are creative, visual people after all!
Instagram has more than 400 million monthly active users. According to Hootsuite.com, the mobile-first platform “will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017.”
As the year winds town, we take a look back at our favorite insta-moments from 2015.
Topics: Digital Branding, Instagram, social media, Garden Media, Social
Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.
In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.
When was the last time you looked at your Twitter strategy?
With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.
Ensure that your content is relevant and is being heard by the right audience with these easy steps.
Topics: Twitter, audience, PR Strategy, social media
