Leave the Leaves Month (October)

A growing understanding of the ecological benefits of fallen leaves and the negative impacts of traditional lawn care practices has led to the observance of Leave the Leaves Month in October. This sustainable practice directly benefits a variety of wildlife, including pollinators, beneficial insects, birds, and small mammals, by providing shelter, habitat, and food sources. It can also improve soil health, reducing the need for fertilizer and other harmful chemicals.

Leave the Leaves Month is an excellent opportunity for garden businesses to promote eco-friendly landscaping by sharing their expertise and sustainable practices.

Read on to learn more about Leave the Leaves Month and how to incorporate facts and tips into your fall content.

In such a small industry, any glowing media coverage is a significant win for your horticulture company! At Garden Media, we've learned that it's crucial not to let your hard-earned recognition fade away after a single email blast. By strategically repurposing and sharing this coverage, you can maximize its impact across your entire organization.

These stories not only amplify your company's message but also strengthen your brand reputation within the industry. With a well-thought-out strategy, you can transform a fleeting moment of media attention into a long-lasting asset.

Read on to learn how to squeeze the most value out of those glowing articles:

Ah, spring into summer. The birds are chirping, the flowers are blooming, and your inbox is probably overflowing with "spring cleaning" emails, or not...  

As a fellow landscape designer, I know just how challenging it is to land a new client, keep current clients engaged, and keep them both coming back for maintenance after the initial design and installation. Homeowners often interpret "low-maintenance" as "no maintenance," leading to neglected gardens that lose their initial beauty. 

This is a common concern we hear from landscaping businesses. While our services typically focus outside the landscape design-build-maintain realm, we have brainstormed several valuable strategies to help landscape design businesses up their marketing!

Read on for 5 creative ideas from a garden-centric PR firm to help your landscape business blossom.

Pollinator Week (June 16 – 22)

From the bees buzzing in your garden to the butterflies fluttering through meadows and fields, pollinators are nature's essential workers. As they transfer pollen between flowers, they enable plant reproduction, impacting everything from our food supply to the vibrant landscapes we cherish.

Pollinator Week is the perfect time for your garden business to recognize these tiny, unsung heroes that play a vital role in the reproduction of plants that provide us with many things, like coffee, chocolate, fruits, vegetables, nuts, and seeds. The economic value of pollination services is estimated to be in the hundreds of billions of dollars globally.

But that’s not all. Native plants are more than a buzzword. More people than ever are looking for plants, education, and tools to create backyard habitats. 

Read on to learn more about Pollinator Week and how to incorporate facts and tips into your content for June.

The idea of manifesting things in your life is not new. However, the concept gained momentum in 2023 due to the plethora of social media trends surrounding it, such as influencers sharing intention techniques, vision board sharing, and #manifestationmonday, to name a few.

Folks are leaning into their wants and desires, stating affirmations, asking the universe for things, and living as though they have already gotten what they wanted. 

What goals are you manifesting for your business in 2024? Many of your goals can be met by shifting your marketing mindset.

Read on to learn 5 ways to manifest marketing success and other goals in 2024.

Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023. 

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset. 

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube. 

Read on to learn more about how social media has maintained and even gained importance during the current economic development. 

Read on for the four surprising finds of the 2020 holiday season.

If the sight of Christmas decorations next to Halloween candy on store shelves makes you raise an eyebrow, you may want to get used to it – because a trend has arrived that garden retailers can’t afford to ignore.

In recent years, 43% of holiday shoppers planned to start shopping in November. But signs are indicating a major shift this year, and retailers need brace themselves: holiday shoppers are shopping EARLY in 2020, and their preferences have changed.

Read more to learn 3 must-have tips for positioning your brands this holiday season.

Plantfluencers are taking social media by storm.

These expert gardening influencers are popping up on every channel making posts on everything outdoors/indoors to more niche plant varieties like orchids or carnivorous plants.

Here at Garden Media we love working with plantfluencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

Before we jump ahead of ourselves, let’s start with the basics.

Read more to learn about working with plantfluencers.

Our office has been hit by the KonMari Method, the tiding-up craze inspired by Marie Kondo.

Kondo is the successful author of the New York Times’ bestselling book, The Life-Changing Magic of Tidying Up and star of her own Netflix series, “Tidying Up with Marie Kondo.” She applies the act of mindfulness to possessions in your home, and teaches how to keep your space tidy with only things that ‘spark joy’.

Suzi attended a workshop on the KonMari method and was inspired not only to practice this in her home, but at the office as well. And the method doesn’t just apply to stuff, Marie says you can cleanse your life of bad relationships, as well.

What would Marie Kondo say if she looked under the hood of your business? What sparks joy for you? What is the clutter? What isn’t working that you keep doing over again? And what are the important things you’re just not getting to?

Today we are exploring how to KonMari your job, team, office, clients and media.

Read more to learn how to get rid of the things that aren’t serving you, and free up more time for the important things.