Marketers are creeping and crawling into the night with Halloween just a few short days away.
From the big holidays to the small ones, marketers love putting a twist on their product and content to make it more relevant for the time of year.
And Halloween is one of the most fun times of the year to do just that. The spooky styles, the dark colors, and of course, the costumes!
This Halloween season take your marketing to the next level to connect, engage, and form meaningful relationships with your customers.
Below are 4 marketing ideas tailor-made for your garden business that will boost engagement and get your audience's attention--plus, you don't even have to say BOO, unless you want to!
1. Host a Social Costume Contest
The Garden Media Team All Dressed Up in 2011!
Halloween costume contests are one of the most fun aspects of Halloween. After all the time and creativity you put into your costume, you want some recognition!
One way to connect with your followers this Halloween is to host a costume contest on social media. First thing's first, create a catchy hashtag, which is important to sort all of your entries together.
Instagram works the best for picture contests, but you can also host it on Facebook. Then, draft a few simple contest rules and begin promoting the contest.
Of course, to give people an incentive, offer a spooky Halloween gift, experience, or discount code.
2. Have a True Black Friday Sale
Black Friday sales are traditionally the day after Thanksgiving, but to break through all of the marketing and sales noise, this year host a true Black Friday sale. After all, Halloween is characterized by its dark, dramatic black color!
Plus, get this, 40% of consumers start their holiday shopping before Halloween.
3. Walk to Show your Local Love
If you're a small garden business, you know how much your local community matters. It's all about generosity and getting the face of your brand out there.
To show how much you love and appreciate your local community, have your garden business walk it out this year. That's right, we're talking about getting involved in the local Halloween parade!
Join the Halloween parade with a unified costume theme. Use your costume to leverage your garden plant or product. Then, throw candy that touts your logo too!
These photos are guaranteed to be crowd-pleasers for the local media as well as your social media fans.
4. Sprinkle Seasonal Touches
To stay current, your products, content, and language should change with each season and holiday.
One each way to do this is to change your Facebook cover photo each season. Then, match your content to this change too. Integrate writing hooks that showcase the best parts of Halloween, or autumn!
Spooky images and black and orange color schemes will transform the look of your website or social media sites.
Plus, changing it up often keeps your readers on their toes!
The trick with implementing these tips is to make sure you don't go overboard! There's a fine line between showcasing your love for Halloween and bombarding your audience with too much Halloween enthusiasm!