GROW! Marketing and Public Relations Tips

Trending Thursday: Welltality Field Trip

Posted by Samantha Arcieri on Thu, Mar 31, 2016 @ 10:11 AM

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday: Welltality Deep Dive

Posted by Samantha Arcieri on Thu, Mar 24, 2016 @ 8:02 AM

We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

Whether they’re dining out or relaxing on vacation, people remain conscious of their health.

Here is this month's 2016 Garden Trend Deep Dive.

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Topics: Public relations, Trending Thursday, Garden Trends, social media, Garden Media

3 Secrets to Building Brand Loyalty

Posted by Courtney Kates on Wed, Mar 23, 2016 @ 9:04 AM

To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.

We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.

Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.

How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?

By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.

Read more to learn how you can replicate Wawa’s intense brand loyalty.

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Topics: branding, PR Strategy, trends, Marketing to Millennials, image building, Garden Trends, Garden Media

Trending Thursday: Thinking Outside the Plant

Posted by Nicole Guarasci on Thu, Mar 17, 2016 @ 9:21 AM

More than ever, people today are putting health and wellness first and monitoring what goes in their body, whether it is the food they eat or the air they breathe.

The new welltality trend allows garden businesses to profit from this! 

Plants are more than just a pretty face. In fact, many industries other than ours are utilizing greenery to differentiate themselves from competitors and to create a healthier environment.

Hotels offer living walls, indoor forests and locally grown food as part of their guest experience. These features not only attract more customers, but also provide a healthier space for guests and workers.

Welltality is popping up in all different types of businesses because they too are making health and wellness a priority. 

Businesses should think "outside the plant” and use greenery in innovative ways. Cash in on all the benefits plants have to offer.

Continue reading to learn how to cash in on plants.

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Topics: PR Campaign, branding, Trending Thursday, garden business, Garden Trends

Trending Thursday: The Year of the Blueberry

Posted by Courtney Kates on Thu, Mar 10, 2016 @ 9:18 AM

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

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Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media

Trending Thursday: Welltality Extends to the Garden

Posted by Samantha Arcieri on Thu, Mar 3, 2016 @ 8:35 AM

In this Trending Thursday, we're examining the Welltality trend from our 2016 Garden Trends Report.

People today are putting health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

From living walls to garden to table meals, heath and horticulture are intertwined.

Learn more about Welltality in our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Trending Thursday: Connected Greenery Deep Dive

Posted by Samantha Arcieri on Thu, Feb 25, 2016 @ 8:11 AM

The connected greenery trend shows that consumers are getting plugged in outside.

The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.

People want to be successful in the garden, and they’re turning to technology to help them grow plants both indoors and out.

Here’s this month’s Garden trend deep dive.

Continue reading for more information about Connected Greenery.

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Topics: Trending Thursday, garden business, Garden Trends, social media, Garden Media

Trending Thursday: The Top Garden Apps

Posted by Courtney Kates on Thu, Feb 11, 2016 @ 11:41 AM
With an increased connection between gardening and technology, gardening apps are on the rise. They help users identify plants, gain gardening knowledge with tips and DIYs and virtually design their garden. The apps vary in price range and typically become more expensive for more advanced gardeners.

Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.

These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.

Continue reading to learn more about the top gardening apps.

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Topics: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media

Trending Thursday: Connected Greenery is the New Normal

Posted by Samantha Arcieri on Thu, Feb 4, 2016 @ 8:22 AM

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.

YT.jpg

New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.

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Topics: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Gardening Transforms into Connected Lifestyle

Posted by Samantha Arcieri on Tue, Feb 2, 2016 @ 9:25 AM

Garden Media Group's 2016 Garden Trends Report, “Synching with Nature,” finds gardening has transformed into a connected lifestyle.

The rising millennial generation is constantly plugged in – and that's a good thing! 

These eight new trends show ways the gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Now, we've presented “Syncing with Nature” in this new infographic:

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Topics: Trending Thursday, Garden Trends, Garden Media

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