Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.
We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)
Here are some tips on how to create your own layered landscape.
Continue reading to learn how to create a layered landscape in your backyard.
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Topics:
Trending Thursday,
gardening,
garden business,
Garden Trends,
Garden Media
Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.
While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.
Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.
Continue reading to learn why the PR industry is layered landscape.
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Topics:
Public relations,
Trending Thursday,
public relations media plan,
Garden Trends,
key influencers
For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.
Plants that are beautiful and serve a purpose are the essence of any layered landscape.
People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.
Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.
Living landscapes rich with wildlife are at the forefront of this trend.
Learn more about Layered Landscapes from our latest YouTube video.
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Topics:
garden marketing,
Trending Thursday,
Garden Media Group,
Garden Trends,
Youtube
The Backyard Boldness trend celebrates all things unique and personal. From gardens to outdoor décor to experiences, people are striving for personalization.
Bold colors and new ideas help people stand out.
Continue reading for a look into the essence of backyard boldness.
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Topics:
Trending Thursday,
Garden Trends,
social media,
Garden Media
With such a wide variety of products and services available, people face tough decisions when it comes to what they spend their money on.
Brands can make it easy for people to remain customers by offering personalized services and customized products.
Personalization is the essence of the backyard boldness trend. People are transforming their backyards into personalized entertainment spaces by adding creative décor. LED lights, bright colors and bold patters are adding life to these new backyard sanctuaries.
Continue reading to learn how personalization can help your brand.
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Topics:
Public relations,
Trending Thursday,
trends,
Garden Trends,
marketing,
Garden Media
For this Trending Thursday, we explore the backyard boldness trend from our 2016 Garden Trends Report.
People are revamping their backyards into bolder and more whimsical sanctuaries. Many are going back to the outdoors for relaxing and entertaining, but with more creative and innovative décor.
Learn more about backyard boldness in our latest YouTube video.
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Topics:
Trending Thursday,
trends,
Garden Trends,
Youtube,
Garden Media
Move over DIYers, there’s a new movement in town – the Makers.
People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.
PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.
Continue reading to learn about some of the most popular trends of the Makers Lifestyle.
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Topics:
Public Relations Trends,
Trending Thursday,
trends,
Garden Trends,
Garden Media
Watch out hipsters! There is a new demographic out there: yuccies.
Yuccies are young urban creatives that thrive on making, experiencing and fighting for a cause. They make their mark by being inventive and original.
At the forefront of the maker’s lifestyle trend, yuccies emphasize creating experiences and a world for themselves. Their existence has helped the DIY movement shift from “doing” to “making”. These young individuals personalize their environments – from their careers to their personal brand to their backyard spaces.
Continue reading to learn about how brands can target yuccies.
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Topics:
audience,
Trending Thursday,
trends,
Marketing to Millennials,
Garden Trends
The divide between homeowners and renters is continuously growing.
Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.
Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.
It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.
So, what are some of the most important differences between these two demographics?
Read more to learn about how you can adjust your market strategy accordingly.
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Topics:
audience,
Trending Thursday,
Marketing to Millennials,
garden business,
Garden Trends,
marketing,
Garden Media
In this Trending Thursday, we're examining the Makers Lifestyle trend from our 2016 Garden Trends Report.
As the DIY movement sifts from making to “doing,” home owners and renters want to experience a personalized way of outdoor living that maintains a sense of home and familiarity.
Yuccies are leading this movement.
Learn more about the Makers Lifestyle from our latest YouTube video.
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Topics:
Trending Thursday,
Garden Trends,
social media,
Garden Media