Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.
This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain.
Topics: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube
Many business people are taught how to manage a company though years of classes and seminars. But do they ever really learn how to lead?
Whether it’s a large corporation or a small business, learning to be a leader and one who others will follow is the key to success.
Leaders and managers differ in their decision making approaches, visions and values. Those who understand these differences and why they are important will build stronger teams in the long run.
Topics: Public relations, marketing communications, Garden Trends, Garden Media, leading
Lots of Millennial experts talk about how much time we spend on the internet. But, in truth, we never really leave the internet. Think about it. Our phones, tablets and other devices help us connect and stream at the touch of a button. Anytime. Anywhere.
The 2016 Garden Trends Report recognizes this, and, urges industry leaders to embrace and adapt to new and ever-changing technology. Rising Millennials are constantly plugged in, and that isn’t necessarily a bad thing.
This year, consumers merge technology with nature, not as a distraction -- but as a way to explore, educate and entertain.
Topics: garden marketing, trends, Garden Media Group, Garden Trends, Garden Media
Downward facing... IPA?
Lululemon, the popular active wear company best known for its popular line of yoga pants and active wear, has released a new product: beer.
The company is set to debut its Curiosity Lager at the Seawheeze yoga festival in Vancouver this weekend. The new beverage is geared toward men.
The launch of this beer from an active wear brand poses a critical public relations question: How far should brands stretch their boundaries into new markets?
Topics: branding, Marketing to Millennials, garden industry public relations, Garden Trends, social media
Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.
In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.
Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends
Father’s Day is Sunday! It’s time to start shopping for the men in your life.
Now more than ever, garden brands and local independent garden centers should capitalize on this holiday because men, especially young men, are the new consumers in the gardening and home industry for 2015.
Here is a list of ways you can spruce up your home and garden center to attract dads, or those shopping for him.
Topics: audience, trends, Marketing to Millennials, Garden Trends, marketing, Fathers Day
For this week’s speaker series, Garden Media was thrilled to sit down with a true garden rock star over lunch. Doug Tallamy discussed biodiversity, native plants and the future of the industry.
Tallamy is the Professor of Entomology and Wildlife Ecology at the University of Delaware. He’s the author of Bringing Nature Home, The Living Landscape and an op-ed contributor for the New York Times.
He has authored 80 research articles and has taught Insect Taxonomy, Behavioral Ecology, Humans and Nature, Insect ecology and other courses for 34 years.
Tallamy answered questions and stressed the importance of supporting food webs, pollinators and native plants. He said we need to create living landscapes where life thrives, not "dead zones" that do not support ecosystems.
Topics: Garden Media Group, garden industry public relations, Garden Trends, key influencers, Speaker Series
Garden Media Group is ready for its close up. In addition to releasing our in-depth trends whitepaper, today we launch our new YouTube video series highlighting top industry trends for 2015. The Garden Trends Report for 2015, “Unearthing the Best Life,” identifies nine consumer trends that will shape the garden and outdoor living industry for the coming year. Each video in the series highlights one trend to help viewers understand why it resonates in the industry.
Topics: Garden Media Group, Garden Trends, social media, Youtube
Elena of Avalor is the newest princess slated to appear on the Disney Junior network in 2016.
While Disney fans are used to meeting a variety of new characters on a regular basis, Elena proves significant because she is the first "princess inspired by Latin cultures."
According to Mashable, “Elena, described as a "confident and compassionate" 16-year-old, will be introduced in a 2016 episode of Sofia the First and that arc will set the stage for the launch of a solo series, Disney said.”
Elena of Avalor’s introduction also demonstrates a new top garden trend: appealing to a diverse customer base.
Garden brands need to focus on the industry’s top new consumers for 2015: Hispanics, millennials and young men.
Continue reading for information on how brands can connect with the new consumers.
Topics: audience, Trending Thursday, Marketing to Millennials, Garden Media Group, Garden Trends
People aren’t just wearing denim anymore – they’re using it in the garden.
The worn down hues of denim give off a comfortable and contemporary look to almost anything, including outdoor spaces.
The 2015 garden trend, Color Pops, has two faces. The first is all about standing out in the crowd and being noticed. This year, gardeners will rely on bold teal and pink to take their outdoor spaces to the next level.
The second is a more cool, vintage feel. Pastel hues and rustic textures like denim will make a statement, proving that all types of color can “pop” when paired correctly.
Having denim in your garden may seem strange, but that’s what makes it interesting to others and helps you personalize your garden space.
This 2015 garden trend not only applies to gardens. Brands that operate with a “Color Pop” strategy will gain more recognition and see a boost in sales.
Continue reading for tips on how to incorporate this 2015 trend into your garden brand’s media strategy.
Topics: PR Strategy, trends, Garden Trends, social media
