Real time marketing is springing up all over the world.

Two weeks ago, it was the heat wave that dominated social media. This week, the royal baby was all anyone was talking about.

Brands across the globe tried to capitalize on the birth of Will and Kate's baby by posting on social media. Some worked, and others were a tragic flop.

Below, we've taken the best and worst real-time marketing stunts. We'll detail what real time marketing is while also focusing on the do's and don'ts of real time marketing using images and posts from brands on the #royalbaby.

Buy local, live local, web local?

Yes, the local movement lives on, but this time it's translating to the digital world!

New York City just got its very own domain name. Say au revoir to the .com!

NYC is embracing the new domain name: .nyc.

The catch? You have to be a New York resident through and through. By the year's end, people, businesses, and organizations who can prove their New York roots can obtain the soon-to-be coveted .nyc.

Top-shelf domain names, like .nyc, will begin making the .com archaic. Learn why .com is dead, and personalized domain names will soon be the new standard.

Facebook debuted Graph Search after a long holiday weekend to millions of U.S. users.

By now, you've probably heard of Graph Search since Facebook started a soft launch of the new product in January.

Facebook's Graph Search is going to allow users to search through old posts, mentions, and photographs. Basically, Graph Search is like a Bing search on Facebook--and they've even partnered with Bing to allow Web results to emerge.

Here are the ways your garden business needs to modify your Facebook page to optimize for the new Graph Search.

All the elements for your public relations campaign are now in line: goals, objectives, key media, and target audience.

Your campaign has rolled out across a multitude of media outlets--and audiences are craving more.

Now that you have an action and media plan in line as well as a few media hits, you need to focus on maintaining momentum.

Your garden company cannot blast the same message in the same way year after year. To keep it interesting, add a new twist to your campaign each year.

Let's look at our PR Campaign Case Study on Costa Farms' O2 for You to illustrate the art of shifting the tactics each year while furthering your campaign's goals.

Are you an app addict? Always downloading new apps on your smartphone?

Well then it may come as a surprise to you that people use their smartphones most for emails, not apps, not internet, not actual phone calls, but E-MAIL.

A study found 79% of smartphone users use their phone to check email. And, after checking their personal email, emails from brands - or even better emails from your garden business are their second priority in terms of importance.

And a whopping 70% said direct emails from businesses influence their buying behavior -- a great ROI! That's why mobile email marketing is definitely a worthwhile investment.

With these stats in mind, your garden business needs to take a second look at your email marketing and use these simple but powerful tips for an email makeover.

Vine has been dominating headlines lately because (drum roll please) Vine is officially available for Android phones!

In case you missed it the first time around, Vine is the easiest way to make videos. Anybody with a smart phone can make a six second video and upload it to Twitter.

But, there's a catch. Now that Vine has been around for four months, we've seen a lot of the same videos.

While Vine may be called the Instagram of Video, like the picture above illustrates, you have got to be doing more with your video than the standard.

Freshen up your garden business's Vine tactic by trying 8 types of Vine that innovate--and consumers LOVE to retweet.

The first thing I do every day is write a to-do list--and I know I'm not alone in this!

Most days the list helps keep me on track and helps me accomplish more.

But, some days I get overwhelmed. Before I freak out though, I take a dive into my box of digital tools.

I'm always on the lookout for new web applications to make me more productive, which helps me cross items off my to-do list faster! Plus, the more productive you are, the more you'll see the impact on your garden business's bottom line.

Below I'm sharing my favorite websites and apps to boost your productivity while streamlining your to-do list!

Social media is, of course, at its core about connecting with green, gardening customers. Here, your company is able to transcend the stigma of being a money-hungry business. 

On social media, your garden company is able to meaningfully connect by showcasing your sense of humor, ability to listen, and individualized responses.

Twitter, Facebook, Pinterest, and Instagram provide a medium for your garden brand to show the face and personality behind your product.

Yet, in order to truly succeed in the realm of social media, you not only have to have a presence, but your digital persona should produce. The fruits of social media are different for each business: increases in likes, profit, website visits, or loyal customers.

Whatever your garden business hopes to achieve on social media, you need to create effective, meaningful calls to action with our tips below!

So, you've got everyone on board with your new gardening brand. You know how to describe your brand in three simple words; and, you've answered the 4 W's.

Now, you've have to work on making the world love your gardening brand.

To do this, you've got to get your brand in front of local and national media. 

The best way to ensure you get placements on t.v., magazines, and newspapers is to humanize your garden brand. 

While companies like Facebook and Twitter continue to duke it out, one social media platform stands alone: LinkedIn.

LinkedIn has never had any competition. It remains the only professional network.

Yet, there is one fatal flaw that millions of LinkedIn users are making daily.

Learn how to avoid the flaw and continue to stand out on LinkedIn!