As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

The world of public relations has undergone a major facelift in the last ten years. 

With social media and digital marketing forever on the rise, traditional forms of media have been under scrunity.

Bloggers, social media moguls, and online news stories have been the preferred mediums as of late.

Garden Media Group breathes garden and public relations trends; it's our job.

To make your job easier, we're dissecting traditional forms of media and outlining the public relations trends of 2013. 

In the realm of social media, we're still learning how to best measure our business sucess. The medium is still new, so the best way to see how we're doing hasn't been fully established yet. But, we are learning!

Each social media platform is different, so you need to measure its success in a different way.

As far as Twitter goes, one of the best indicators of success is how many times your tweets are retweeted.

Retweets matter because they show how often your followers are engaging with your material. If a follower retweets you, it means they love your material enough to share it as their own!

We've got three types of tweets that are you want to avoid because they're almost never retweeted, and a new, hot way to measure your business's best formula for retweets.

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

Today, images are preferred over text, especially in the realm of social media.

All day, every day we as consumers are inundated by constant text. And, when we log onto our social media accounts, we're bombarded with even more words.

While our eyes and brains have adjusted, most of the time we simply scroll right past that boring old black and white text.

Bring your text to life on Twitter by illustrating and visualizing your text. Watch your social engagement grow off the charts!

No longer are businesses just allowed to focus on making more and more money.

Consumers want to know that the businesses they support are, in turn, supporting and helping the world around us. In fact, often-sought after millenial crowd (18-29 year olds) prefer cause-marketing more than other generations.

We are in the age of corporate responsibility and citizenship.

But, the line gets a little fuzzy somewhere between donating to a universal cause and helping a more controversial issue.

Learn the differences between halo marketing and brand activism while discovering how to support both sides best!

Yahoo! April Fool's day is a day we can all celebrate! Best of all, the day of humor, pranks, and non-stop jokes lands on a Monday. A great way to spice up our week!

April's Fool's day is fantastic for laughs around the office and the house. Office supplies in Jello anyone?

Get the laughter outside of the office! April Fool's Day is such an awesome way to flaunt your humor with the world. Below, we're outlining a handful of our favorite brand pranks... plus, tips on integrating humor into your garden business today, and every day!

Social media has been a big play for over five years. Whether you’re a public relations professional or a member of the garden industry, you know you have to be on social media.

It’s the absolute perfect blend of advertising and public relations. Plus, it’s FREE. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.

Managing social media is without a doubt one of my favorite aspects of the job. But, realistically, it’s also one of the hardest. It seems like there’s always another social media site popping up, and to stay trendy, you and your garden business have just got to be on it.

How in the world can one business, especially a new, small, blooming business, manage all of these sites?

First, load up on social media tools. Next, take the advice of the pros at Garden Media Group to make sure the social media element in your public relations media plan is realistic and effective.

Balancing social media is an act you’ve got to learn to master quickly—before you burn out.

We live in a 24/7 world, where there is always a conversation going on Facebook, Twitter, Vine, Youtube.. People are going to be talking about the latest ending of a Phillies game or posting reviews about the newest Modern Family episode.

Memes give the people yet another avenue to express their thoughts; memes are a cultural sensation that have been growing exponentially. If you don’t know exactly what a meme is, don’t fret! We’ll cover that in just a second.

Memes and social media unite us as a nation and as a global community. Here, we’re able to connect, converse, and laugh about the same cultural icons.

Yet, memes can be an extremely valuable tool in your small business. Learn just how easy it is to become the next viral share on social media with a laughable, sharable meme!