GROW! Marketing and Public Relations Tips

Megan Psenicska

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5 New Ways to Craft Articles for your Garden Business That Get Read

Posted by Megan Psenicska on Wed, Apr 16, 2014 @ 9:00 AM

In today’s fast-paced world people are busier than ever. Whether it's print or online content, readers rarely read lengthy articles.

The information your gardening business is releasing is just as important and relevant as ever. However, you're competing against more sources--and shorter attention spans.

As such, the way in which we tell stories has drastically evolved over the last several years.

Keep reading to find out how to write and format your gardening content to keep the attention of today’s consumers.

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Topics: creating content, lawn & garden public relations, garden industry public relations, content marketing, blogging

Trending Thursday: Like Bees to Honey, Use This Garden Trend To Attract Customers to Your Garden Business

Posted by Megan Psenicska on Thu, Apr 10, 2014 @ 9:00 AM

Imagine your customer's perfect garden. Is it filled with bugs? If not... it should be! Without pollinators, plants are unable to reproduce, which causes your garden's life cycle to stop.

In recent years the population of pollinators has been declining, leading to a drop of availability for many foods, and a major garden trend in 2014.

As the situation for the bees and other pollinators continues to draw media attention in 2014, 'bee-neficals' will BEE a huge 2014 Garden Trend.

Read on to find out more about these bee-nefical bugs and how to use them in your garden business!  

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Topics: Trending Thursday, Garden Media Group, Garden Trends

3 Simple Tips to Improve your Gardening Business Blog

Posted by Megan Psenicska on Wed, Apr 9, 2014 @ 9:00 AM

It has been said time and time again: Your garden business needs a blog.

It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.

Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!

However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.

Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!

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Topics: garden marketing, gardening, garden business, SEO, Garden Media Group, content marketing, blogging

Trending Thursday: Dress Up the Yard Big Garden Trend in Spring 2014

Posted by Megan Psenicska on Thu, Apr 3, 2014 @ 9:00 AM

“Dress up your yard” is slated to be a BIG garden trend in spring 2014.

As the weather warms up, homeowners want their gardens and outdoor living spaces to be a place where they can entertain guests on the weekends or relax after a hard day's work.

Flowers are no longer the only way consumers are adding pizazz to their yards. Gardeners and home stylists of all kinds are going the extra mile and dressing up their gardens in a number of creative ways this spring.

From decorative planters to creative DIY projects, people are constantly looking for the newest way to set their garden apart.

See how your garden business can take hold of the "Dress Up Your Yard" garden trend this spring below.

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Topics: Trending Thursday, gardening, Garden Media Group, Garden Trends

What News Platforms are Gardening Customers Actually Reading?

Posted by Megan Psenicska on Wed, Apr 2, 2014 @ 9:00 AM

The constant availability of the internet has made spreading news about your garden business easier than ever.

But, getting your consumers to read that news has proven to be far more difficult.

Every minute of every day gardening customers are logging on and searching for the latest gardening news, but is your green business on their watch list?

With all of the news, phone apps and social media sites, your company news can easily disappear into the market noise.

Find out what form of media your garden consumers are reading and tips to ensure your message doesn't just get published--it gets read.

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Topics: lawn and garden public relations, creating content, PR Strategy, marketing communications, garden trade show marketing, internet marketing, public relations media plan, content marketing

Trending Thursday: How Can Your Garden Business Spot Garden Trends?

Posted by Megan Psenicska on Thu, Mar 27, 2014 @ 10:02 AM

Last week, you learned how to use trends in your garden business. This week, Garden Media Group will share their secrets on how to spot trends!

You don’t need to be psychic to know what is going to be the next "big thing" in the garden industry.

With these trend-spotting tips from trend experts at Garden Media Group, your garden business can always know-or even be a few steps ahead-- of upcoming consumer trends in the lawn and garden industry.  

Read on to learn how to spot trends in the garden industry!

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Topics: Trending Thursday, trends, Garden Media Group, Garden Trends

4 Best Practice Tips for Twitter & Instagram in the Garden Industry

Posted by Megan Psenicska on Wed, Mar 26, 2014 @ 9:00 AM

Social media has become a huge part of how companies interact and engage with their customers.

Even in the gardening industry, countless businesses have found social media works when they are looking for new customers, nurturing current customers, and when they need to drive traffic and sales on their garden website.

Twitter and Instagram are both popular social platforms. Both are great ways to promote a company, product or brand, when used correctly of course.

Below are 4 best practice tips to ensure your garden business's accounts are valuable to both your shoppers and your bottom line!

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Topics: lawn and garden public relations, Twitter, PR Strategy, Instagram, garden industry public relations, social media

Trending Thursday: How to Use Trends in Your Garden Business

Posted by Megan Psenicska on Thu, Mar 20, 2014 @ 10:00 AM

As you already know, we at Garden Media Group love spotting the latest trends. What you may not know is why looking at these trends is important for every garden business. 

Every year Garden Media releases the Garden Trends Report to inform you about what trends to look for coming over the horizon. However, if garden businesses don’t understand how to use these trends to advance their company and grow sales, all our hard work is going to waste! 

Read on to find out why you should care about trends and how they can help your business!

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

7 Secrets to Public Relations Success in the Gardening Industry

Posted by Megan Psenicska on Wed, Mar 19, 2014 @ 9:00 AM

Being in public relations is stressful--in fact, it's the 6th most stressful job in America according to CareerCast.

Meaning, public relations is a field not everyone is cut out for. PR executives need to have an eye for creativity, the spirit of perseverance, and the power of persuasion.

Whether you are a budding public relations executive, a garden business owner interested in marketing, or a business looking to hire a public relations firm, the list below will help you understand the intricacies of public relations better--and improve your take on gardening PR and marketing.

Want to find out what Garden Media's 7 secrets to public relations success are in the garden industry? Keep on reading!

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Topics: lawn and garden public relations, hiring a public relations person, PR Strategy, horticultural marketing communications, garden industry public relations

Trending Thursday: Market "Drink your Garden" Trend to Drive Sales

Posted by Megan Psenicska on Thu, Mar 6, 2014 @ 9:00 AM

Gardeners are always looking for new ways to use what they grow, so drinking foods from the garden is becoming a big trend for 2014.

Though, Garden Media predicts that drinking your garden is a trend that has lasting power.

More and more people are tackling DIY projects. In fact, each year, nearly 1 million Americans brew beer and make wine at home. Just as popular, people are using the fruits and vegetables from their garden to make creative cocktails and smoothies.

Read on to learn a few marketing tips to take advantage of the "Drink Your Garden" trend and boost sales for your garden business while you're at it, too!

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Topics: lawn and garden public relations, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

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