GROW! Marketing and Public Relations Tips

Meg McGrory

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Top 5 Twitter Mistakes to Avoid in 2014

Posted by Meg McGrory on Wed, Jan 8, 2014 @ 9:00 AM

With each passing day, more and more businesses are jumping onto Twitter.  As more businesses begin using this social media platform, more of the same mistakes are being made.

Twitter is a great place to connect with your consumers and further your garden company's brand.  But, be wary, if you fall into these traps Twitter can harm more than help.

Keep reading to find out if you’re making one of the top 5 Twitter mistakes of 2014; then, we'll help you fix it too.

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Topics: garden marketing, Twitter, marketing communications, lawn & garden public relations, Digital Branding, garden industry public relations, social media

Is Your Garden Business Ready for the Shark Tank?

Posted by Meg McGrory on Mon, Dec 23, 2013 @ 9:00 AM

Getting your garden product on the hit show “Shark Tank” would be a great achievement and undoubtedly bring LOTS of publicity to you and your business. 

While not everyone can get on the show themselves, a few takeaways about pitching an investor can be learned.

Even if you know your business inside and out it’s easy to get flustered and thrown off by a tough question or one you weren’t expecting.  Investors ask those kinds of questions to get the information that they need. 

Make sure your garden business doesn't lose a potential deal by not having the right answers to investor's questions. 

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Topics: audience, branding, image building, garden business, case study

Trending Thursday: Does Your Garden Business Cater to the Masses?

Posted by Meg McGrory on Thu, Dec 19, 2013 @ 9:00 AM

As our economy evolves, cheaper prices and convenience are dominating the market.  Fewer mom and pop stores are able to survive, leaving room for the big-box stores and home improvement centers to move in. 

Just about everything we need in our daily lives is available for purchase at the local big-box chain--or on their online counterpart.  The convenience of getting everything at one destination rather than a few specialty shops mixed with the promise of low prices has customers drooling.

The gardening world isn’t exempt from this shift.  More and more people are turning to mass retailers for their gardening needs, according to the 2014 Garden Trends Report.

Continue reading to learn where gardeners are getting their supplies and how your garden business can join the trend in 2014.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

7 Facts Your Garden Business Needs to Know about Social Media

Posted by Meg McGrory on Mon, Dec 16, 2013 @ 9:00 AM

By now, your garden business knows social media matters.

Though startling new social media research shows that how you think about social media may need to be updated.

You know who you are targeting on social media, what types of content to post, and when to update your page.

But do you know where social media ranks in terms of activity on the web?  Or how often LinkedIn gets a new member?

The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.

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Topics: Twitter, internet marketing, garden business, Garden Media Group, social media, blogging, Youtube, facebook, LinkedIn

How to Get Committed Customers and Faithful Fans

Posted by Meg McGrory on Mon, Dec 9, 2013 @ 9:00 AM

You know the importance of consistently drawing in new customers, but it’s equally important to turn those one time shoppers into loyal customers who love your brand!

Though not every customer will remain loyal to your brand, there are a few ways to increase your chances.  Two of the major reasons that customers leave a brand are:

  • Feeling that the brand is indifferent towards them

  • A poor customer service experience

Loyal customers are a free and effective form of marketing, so don't miss out! 

Follow the tips below to make sure your garden business doesn’t get left behind.

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Topics: Public relations, audience, branding, image building, garden business

Trending Thursday: Marketing to DIY Gardeners

Posted by Meg McGrory on Thu, Dec 5, 2013 @ 9:00 AM

From organic produce to reusable grocery bags, concern for the environment is having a BIG impact on countless aspects of life. 

Due to this eco-friendly emphasis, an interest in eating healthier, and efforts to reduce wasteful spending, the gardening world is getting a face lift!

The lawn and garden industry has become the third most profitable market, bringing in around $58 billion annually.  But it’s not stopping there! 

Garden Media predicts that this number will continue to steadily increase on a global scale.

One big reason gardening will continue to grow is due to the growing number of DIY gardeners. Below Garden Media dishes on how the DIY gardening trend will keep growing in 2014--and how your garden business can capitalize.

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Topics: Trending Thursday, gardening, garden business, Garden Media Group, Garden Trends

4 Compelling Reasons to Start a Garden Business Blog

Posted by Meg McGrory on Wed, Dec 4, 2013 @ 9:00 AM

After you’ve brought your website into the 21st century and gotten your social media game under control, ask yourself: what’s the next step to building my garden business? 

Now, it’s time to start a blog. 

Why?  81% of U.S. online consumers’ value information and advice found on blogs, and a whopping 61% of those consumers have a made a purchase based solely on that advice.  If you haven’t already, it’s time for you and your garden business to get on board with blogging!

What is a blog, exactly? A web log (blog for short) is a website made up of short, information packed entries.  

Below are the top 4 reasons blogging affects the bottom line of your garden business.

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Topics: garden marketing, branding, image building, garden business, social media, blogging

6 Steps to Nail the Public Relations Pitch

Posted by Meg McGrory on Mon, Nov 25, 2013 @ 9:00 AM

Hundreds of public relations pitch emails go unanswered every day, or even worse, unopened and deleted.  There’s no surefire way to get a response from a pitch, but there are ways to up your chances. 

Awful subject lines, bad introductions and simple misspellings or grammar mistakes are some of the reasons journalists delete emails without even reading them. Be mindful of those trigger points before you hit send on an email.

Below are 6 more tips and tricks to get your public relations pitch opened, and hopefully, answered!

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Topics: PR Strategy, Media Relations, garden business

Trending Thursday: Marketing to a New Type of Gardener, Mr. Mom

Posted by Meg McGrory on Thu, Nov 14, 2013 @ 9:00 AM

Family dynamics are changing big time in 2014, according to Garden Media's 2014 Garden Trends Report, and it’s time for your garden business to catch up. 

Men are taking on equal roles as the homemakers in many households, which means they're getting their hands dirty in the garden too!

Men love to get physical and create with their hands, and what better way to do that than gardening? 

The traditional ‘mom role’ is becoming more gender netural, which means women are not the only ones interested in the gardening world anymore.

Introducing:  Mr. Mom, the newest gardener to target in 2014. 

With this change comes a new challenge. Keep reading to learn how to get your garden business noticed by Mr. Mom.

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Topics: marketing communications, Trending Thursday, garden business, Garden Media Group, Garden Trends

Top 5 Problems Brands Have on Facebook and How to Solve Them

Posted by Meg McGrory on Mon, Oct 21, 2013 @ 9:00 AM

Does your Facebook page have 74 million 'likes' or are there 806,000 people talking about you?  Didn’t think so. But that doesn’t mean your garden brand can’t utilize Facebook just as well as the front runners in social media.

Though Facebook isn’t a ‘professional social network,’ it does boast 1.1 billion monthly users and 4.5 billion daily likes.  You can’t argue with numbers like that.  Facebook isn’t going anywhere anytime soon.

Here are five easy tips to solve the problems your business may be facing, inspired by some of Facebook’s best and brightest brands.

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Topics: creating content, garden business, social media, facebook

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