Petscaping, designing a landscape with four-legged friends in mind, is a new idea for many pet parents. And you know what? Pets love it! From 'catios' to puppy play areas, this pet-forward trend is sizzling this summer.

There's a lot of overlap between gardeners and pet owners. You're looking at a group of outdoor fanatics. Plus, people who care about their pets will do anything for them. Meaning, spend anything on them, too.

Companies can stand out online by appealing to "man's best friend."

You know petscaping is a trend, but how do you communicate that to your consumers?

Continue reading to learn how your garden brand can appeal to a new audience of pet lovers. 

I never thought of myself as a brand until recently. I’ve been in public relations for more than twenty years and without even realizing it, I’ve become my own personal brand that builds relationships and shares advice on social channels. And I’ve even secured my own personal web profile. 

When most people think of a brand today, a company is usually the first thing that pops into their heads. In the age of digital marketing, everyone can be their own brand.

Continue reading to learn how to create and maintain your personal brand.

Pets are right by our side when we need them most. They tend to spend every minute looking out for us actually. Plus, they love digging in the dirt just as much as any gardener.

Responsible pet parents want to keep pets happy and safe. Protecting pets outside is just as important as inside and ensures yards and gardens are safe for beloved four-legged family members.

Petscaping is a trend that any gardening company can get on-board with. So, thank them incorporating dogscaping when you design your landscape and create a yard that’s dog-friendly to keep them happy, healthy and out of trouble.

Continue reading to learn how to create a pet friendly yard.

An old cliché tells us “practice makes perfect.” Variations suggest “practice makes permanent.” But when it comes to a PR internship, one bit of wisdom rises above the rest: practice makes experience.

Although studying theory and researching media law may teach you a lot about the history and foundation of the PR industry, nothing is a real substitute for practical experience.

If you’re interested in working in a fast-paced field, an internship is your golden ticket to adjusting the pace of your own learning. The office is a whole new kind of classroom.

But what are some words of advice you should hear before you dive into the world of PR?

Continue reading to learn more about advice for future interns.

For today's Trending Thursday post, highlighting the dogscaping trend from our 2016 Garden Trends Report. 

Pets run through the lawn, roll in it, dig in it and often eat it so it’s no wonder that pet owners are thinking more and more about how to make their gardens pet friendly and pet safe.

Dogscaping is creating a safe place for pets to roll, run and roam outside.

Learn more about Dogscaping from our latest YouTube video.

Improving your writing is a gradual process. It’s all about learning to adapt your own writing style and creating a smooth, professional piece.

Sometimes, it can be frustrating.

With writing, every piece marks another opportunity to improve. And improvement isn’t limited to varying sentence structures, constructing a catchy opening and mastering grammar rules.

So what can help you improve your writing, regardless of skill level?

Read more to learn about improving your writing strategies.

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

With the recent backlash about plagiarism in the news, we thought we'd address the importance of honesty, whether in PR, politics or life. 

We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.

But lying isn’t always straightforward.

What about plagiarism?

Plagiarism, a huge problem in schools and universities, also causes a lot of headaches (and worse) for PR pros.

Continue reading to learn more about plagiarism in the PR industry.

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

Workplace environments are fast-paced by nature. It’s easy to make decisions too quickly or lose sight of your goals.

Most of us assume we don’t have time to stop and think about being a leader, when we’re already so busy with the actual leading.

But evaluating your role in the workplace might be more important than you’d think.

We’ve all heard of IQ, but there’s another kind of intelligence that plays a huge role in every aspect of life, including the workplace: emotional intelligence, known as EQ.

Continue reading to learn what EQ is and why it’s important in the workplace.