For today's Trending Thursday post, highlighting the dogscaping trend from our 2016 Garden Trends Report. 

Pets run through the lawn, roll in it, dig in it and often eat it so it’s no wonder that pet owners are thinking more and more about how to make their gardens pet friendly and pet safe.

Dogscaping is creating a safe place for pets to roll, run and roam outside.

Learn more about Dogscaping from our latest YouTube video.

Improving your writing is a gradual process. It’s all about learning to adapt your own writing style and creating a smooth, professional piece.

Sometimes, it can be frustrating.

With writing, every piece marks another opportunity to improve. And improvement isn’t limited to varying sentence structures, constructing a catchy opening and mastering grammar rules.

So what can help you improve your writing, regardless of skill level?

Read more to learn about improving your writing strategies.

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

With the recent backlash about plagiarism in the news, we thought we'd address the importance of honesty, whether in PR, politics or life. 

We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.

But lying isn’t always straightforward.

What about plagiarism?

Plagiarism, a huge problem in schools and universities, also causes a lot of headaches (and worse) for PR pros.

Continue reading to learn more about plagiarism in the PR industry.

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

Workplace environments are fast-paced by nature. It’s easy to make decisions too quickly or lose sight of your goals.

Most of us assume we don’t have time to stop and think about being a leader, when we’re already so busy with the actual leading.

But evaluating your role in the workplace might be more important than you’d think.

We’ve all heard of IQ, but there’s another kind of intelligence that plays a huge role in every aspect of life, including the workplace: emotional intelligence, known as EQ.

Continue reading to learn what EQ is and why it’s important in the workplace.

There’s no denying that Yuccies, Millennials and Modern Homesteaders are the garden industry’s

top new consumers.  Before we identified these leading groups for 2016, we spotted one core group of people that seamlessly merged gardening with city living.

For this week’s throwback trends post, we’re highlighting a 2012 staple: Urban Knights.

Continue reading to learn more about Urban Knights.

When you hear about the Olympics this year, you might think about Rio, your favorite athletes or the qualifying trials.

PR pros also think about sponsorships — the advertising and marketing strategies that feature athletes and capitalize on the Olympic spotlight. Previously, only official sponsors — big name organizations like McDonald's, Coca-Cola and Panasonic — profited from ties to the games.

But new advertising rules from the International Olympic Committee (IOC) open the door for non-official sponsors to benefit as well.

Continue reading to learn how advertising changes will impact brands at the Olympics.

“Likes,” “Shares” and “ReTweets” are terms synonymous with a successful brand.

Social media, an extremely effective marketing medium, helps brands reach people on a large scale. In today’s world, public relations campaigns must utilize social media to increase brand awareness and grow consumer demand.

To teach garden brands how to properly convey marketing messages over social media, Garden Media Group released its latest free e-Book, “How The Espoma Company Bloomed: A Social Media Case Study.” The e-Book outlines the best practices for monitoring and posting to a variety of social sites.

Continue reading to learn more about Espoma’s case study.

Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.

While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.

This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.

Why are people bad at pitching?