For today's Trending Thursday post, highlighting the dogscaping trend from our 2016 Garden Trends Report.
Pets run through the lawn, roll in it, dig in it and often eat it so it’s no wonder that pet owners are thinking more and more about how to make their gardens pet friendly and pet safe.
Dogscaping is creating a safe place for pets to roll, run and roam outside.
Topics: Trending Thursday, gardening, Garden Trends, Youtube, marketing
Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.
As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.
Topics: branding, Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends
For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).
Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.
Today, people find a variety of ways to embrace growing things on their own.
Topics: Trending Thursday, Garden Trends, social media, Garden Media
There’s no denying that Yuccies, Millennials and Modern Homesteaders are the garden industry’s
top new consumers. Before we identified these leading groups for 2016, we spotted one core group of people that seamlessly merged gardening with city living.
For this week’s throwback trends post, we’re highlighting a 2012 staple: Urban Knights.
Topics: branding, Trending Thursday, Marketing to Millennials, Garden Trends, honesty
“Likes,” “Shares” and “ReTweets” are terms synonymous with a successful brand.
Social media, an extremely effective marketing medium, helps brands reach people on a large scale. In today’s world, public relations campaigns must utilize social media to increase brand awareness and grow consumer demand.
To teach garden brands how to properly convey marketing messages over social media, Garden Media Group released its latest free e-Book, “How The Espoma Company Bloomed: A Social Media Case Study.” The e-Book outlines the best practices for monitoring and posting to a variety of social sites.
Topics: garden marketing, garden business, ebook club, social media
Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.
While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.
This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.
Topics: Public relations, social media, Garden Media, pitching, Infographic
For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that shake up the garden industry each year.
This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.
Topics: garden PR consultant, Trending Thursday, Garden Trends, marketing, Garden Media
You know by now that the Layered Landscape trend helps attract local wildlife and encourages people to design yards that are built to last far beyond one season.
Native plants and diverse species help create a true layered landscape.
Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media
Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.
We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)
Here are some tips on how to create your own layered landscape.
Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media
Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.
While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.
Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.
Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers
