GROW! Marketing and Public Relations Tips

Seth Godin & the Personalized, Connected Future of Marketing

Posted by Emma Fitzpatrick on Thu, Aug 22, 2013 @ 9:00 AM

Seth Godin

This week, I'm at Hubspot's Inbound Marketing Conference in Boston and am loving every second of it! Don't worry, I'll share more knowledge and content marketing wisdom when I return.

But, I could not wait to share Seth Godin's insights on how "we are all inbound now." As you probably guessed, seeing and hearing "America's Greatest Marketer" was absolutely amazing!

So amazing in fact that I could not wait to run back and blog about it--in typical content marketing fashion!

Read on to discover Seth Godin's tips and tricks for navigating the world of marketing that he shared at Inbound 2013!

Godin spoke of the evolution of marketing from an "industrial economy" to "entering the connections economy."  

He said there is no short cut to great marketing; it's all about human connection--which means crafting content that inspires and educates--that attracts and does not interrupt.

Seth Godin also shares the 4 requirements to building meaningful connections:

1. Connections
2. Trust: be human, don't wonder on another's intent. 
3. Permission: deliver relevant information to those who want to receive it. 
4. Exchange of Ideas: you create enormous value when you combine all 4 of these things. 

Great marketing and great businesses are not a compilation of email campaigns, nor billboards, but instead, are driven by art and generosity.

With Dr. Suess-like wisdom, Godin encourages you to play whats in your heart because your point of view and voice are what separate you from the assembly line culture of the past and make you unique.

We need to learn to strive to stand out, make our own paths, and take risks in order to reach innovation.

Plus, Godin quoted my favorite author, Kurt Vonnegut, to inspire risk-taking, "We have to continually be jumping off cliffs and developing our wings on the way down.”

Those are just a few of my favorite take-aways from Seth Godin's speech!

Unfortunately, there isn't video yet of his speech at Inbound '13. Until then, I wanted to share a TED Talk Seth Godin did in 2003 on this Throwback Thursday.


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Topics: garden marketing, creating content, marketing communications, horticultural marketing communications, content marketing, inbound marketing



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