GROW! Marketing and Public Relations Tips

SEO Tips for Garden Industry Videos

Posted by Emma Fitzpatrick on Wed, Nov 21, 2012 @ 9:00 AM

Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.

After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.

With that much content, SEO optimization for videos should be a critical and thoughtful task.

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Topics: internet marketing, SEO, Youtube, inbound marketing

Blogging Down The Web: Get Your Garden Industry Blog Noticed

Posted by Emma Fitzpatrick on Wed, Oct 31, 2012 @ 9:00 AM

By the end of 2011, there were over 181 million blogs all around the world! Blogging does not get talked about nearly as much as social media, but boy, it should!

Blogging leads to new business, expands brand awareness, increases organic serach traffic, provides a foundation for all social media, and allows you to become a credible, reliable, and creative business in the eye of your consumers.

But, how can you compete with 181 million blogs? To put it simply, your garden business cannot get blogged down.

Blogging with a purpose is key, but promoting your blog is the other half the battle. It isn’t about blogging more, but instead, blogging better.

Below our ways to successfully blog with a purpose and get your blog seen.

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Topics: garden marketing, PR Strategy, blogging, inbound marketing

Off to an Inbound Marketing Conference

Posted by Katie Dubow on Mon, Aug 27, 2012 @ 9:06 AM

Today is the first day of Inbound 2012 and with 2,500 other marketers attending, I am stoked to learn some new tricks for our Garden Media bag. 

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Topics: Public relations, marketing, inbound marketing


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