This month, garden industry insiders will gather virtually for Cultivate’20, AmericanHort’s annual conference.

Katie will once again be premiering the firms widely anticipated annual Garden Trends Report and sharing what they see as the future of gardening.

Katie will present the firm’s 2021 Garden Trends Report, The Great Reset, LIVE and offer a peek into what will be trending in horticulture in 2021 and beyond on a panel, “A Retailers’ Planning Guide for 2021: You asked to be declared an essential business, now choose to be one.”

For years we’ve identified shifts in habits and growth that affect both consumer and professional horticulture.

And this year is no different. Many businesses had to pivot in the final hour and found that these new strategies are worth saving, and many old ones can be scrapped.

Consumers are in the middle of A Great Reset. A Ctrl Alt Delete if you may. And while no one knows how our lives will look once the reboot is over, the 2021 Garden Trend Report analyzes how gardens can be tools for building more resilient and connected communities and neighborhoods. It also takes a deep dive into the new gardener and examines the future of cities.

In the first months of 2020, something ended. But something new is starting.

CultivateVirtual debuts on July 13 online. Tune in for world-class education sessions, to make new connections with exhibitors, and have access to high-quality learning and peer-to-peer engagement.