This week, I'm at Hubspot's Inbound Marketing Conference in Boston and am loving every second of it! Don't worry, I'll share more knowledge and content marketing wisdom when I return.

But, I could not wait to share Seth Godin's insights on how "we are all inbound now." As you probably guessed, seeing and hearing "America's Greatest Marketer" was absolutely amazing!

So amazing in fact that I could not wait to run back and blog about it--in typical content marketing fashion!

Read on to discover Seth Godin's tips and tricks for navigating the world of marketing that he shared at Inbound 2013!

Content marketing, brand journalism, inbound marketing, blogging. Call it what you will, but the concept is all the same. Creating content by your garden business about relevant topics for your target audience.

No longer are you reliant on traditional media sources to tell your garden brand's story. With content marketing, the power is in your hands.

Creating your own content is one of the best ways to connect with your audience, increase engagement, and improve SEO.

When investing your time in your content marketing plan, make sure you're doing it as best as you can. Creating killer content takes time, so be smart about your execution and promotion.

Read on to discover 5 ways to improve your content marketing in less than 10 minutes.

Facebook debuted Graph Search after a long holiday weekend to millions of U.S. users.

By now, you've probably heard of Graph Search since Facebook started a soft launch of the new product in January.

Facebook's Graph Search is going to allow users to search through old posts, mentions, and photographs. Basically, Graph Search is like a Bing search on Facebook--and they've even partnered with Bing to allow Web results to emerge.

Here are the ways your garden business needs to modify your Facebook page to optimize for the new Graph Search.

Are you an app addict? Always downloading new apps on your smartphone?

Well then it may come as a surprise to you that people use their smartphones most for emails, not apps, not internet, not actual phone calls, but E-MAIL.

A study found 79% of smartphone users use their phone to check email. And, after checking their personal email, emails from brands - or even better emails from your garden business are their second priority in terms of importance.

And a whopping 70% said direct emails from businesses influence their buying behavior -- a great ROI! That's why mobile email marketing is definitely a worthwhile investment.

With these stats in mind, your garden business needs to take a second look at your email marketing and use these simple but powerful tips for an email makeover.

Whenever you sit down to write something, do you imagine how impactful it will be?  Or how many eyes will read it?

Well, did you know that 40% of your articles never get read?

Yes, the one you slaved over and edited again and again.

If you're lucky, about 60% of your articles will be read! But there are secrets to increase readership and give your posts some punch.

Below, we've got some more facts about consumer reading habits... HOWEVER, we have ways to combat these findings and advice on how to produce pieces your readers will love.

Last week, we focused on the steps to creating a public relations campaign. As promised, we've returned to walk you through steps one and two: defining goals and objectives. 

Our spotlight will be on Costa Farm's wildly successful O2 for You campaign from 2008-2012.

Below are our proven to work steps to define goals and objectives for a public relations campaign in the garden industry. 

As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

Presenting new ideas, whether it's to your in-house team, your board, or a green audience at a conference, is your time to shine.

This is your moment to tell a captive audience just exactly why your product or business is the bee's knees.

Yes, public speaking is terrifying, which also means it's exhilarating. 

One of the quickest ways to flourish (or flunk) a presentation is to use visual aides. The next time you're presenting, mesmerize your audience with one of these hip, modern presentation tools. 

Today, images are preferred over text, especially in the realm of social media.

All day, every day we as consumers are inundated by constant text. And, when we log onto our social media accounts, we're bombarded with even more words.

While our eyes and brains have adjusted, most of the time we simply scroll right past that boring old black and white text.

Bring your text to life on Twitter by illustrating and visualizing your text. Watch your social engagement grow off the charts!