GROW! Marketing and Public Relations Tips

Laughter and Business Mingle on April Fool's Day!

Posted by Emma Fitzpatrick on Mon, Apr 1, 2013 @ 9:00 AM

Yahoo! April Fool's day is a day we can all celebrate! Best of all, the day of humor, pranks, and non-stop jokes lands on a Monday. A great way to spice up our week!

April's Fool's day is fantastic for laughs around the office and the house. Office supplies in Jello anyone?

Get the laughter outside of the office! April Fool's Day is such an awesome way to flaunt your humor with the world. Below, we're outlining a handful of our favorite brand pranks... plus, tips on integrating humor into your garden business today, and every day!

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Topics: Public relations, creating content, branding, PR Strategy, Digital Branding, social media

How to Use Memes in Your Garden Business

Posted by Emma Fitzpatrick on Wed, Mar 13, 2013 @ 9:00 AM

We live in a 24/7 world, where there is always a conversation going on Facebook, Twitter, Vine, Youtube.. People are going to be talking about the latest ending of a Phillies game or posting reviews about the newest Modern Family episode.

Memes give the people yet another avenue to express their thoughts; memes are a cultural sensation that have been growing exponentially. If you don’t know exactly what a meme is, don’t fret! We’ll cover that in just a second.

Memes and social media unite us as a nation and as a global community. Here, we’re able to connect, converse, and laugh about the same cultural icons.

Yet, memes can be an extremely valuable tool in your small business. Learn just how easy it is to become the next viral share on social media with a laughable, sharable meme!

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Topics: garden marketing, creating content, audience, branding, Digital Branding, public relations media plan, Garden Media Group, Garden Trends, social media

Green PR: Masterfully Recycle & Repurpose Content

Posted by Emma Fitzpatrick on Wed, Mar 6, 2013 @ 9:00 AM

I recycle everything. Why should an item be used only once? One of my favorite necklaces was made with old soda tabs. Recycling is only one aspect of sustainable living, but it is certainly the aspect that translates to public relations best.

We work hard to create thoughtful copy that will be of interest to multiple audiences, so why would we only use it as a press release? Exactly, we wouldn’t; it's just as wasteful as trashing a plastic bottle.

As an innovative company, we’ve got to keep moving forward.

One way to do this is by repurposing content. With oodles of outlets, recycling content looks just as chic as ever.

All your garden business has to do is implement these tips to ensure your content doesn’t look stale.

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Topics: creating content, garden PR consultant, lawn & garden public relations, Garden Media Group, content marketing

Email Marketing: How Much is Too Much?

Posted by Emma Fitzpatrick on Wed, Jan 30, 2013 @ 9:00 AM

Email marketing, like most all things, can do some amazing good... or irreparable damage. Email marketing lets you build relationships with leads and current customers. Customers have even said that they like email marketing more than a regular email. Not only are they a customer favorite, but they also are more effective.

The emails sent by email marketing are usually beautiful. They're gorgeous to look at, so you'd think they'd be more likely to be read. Well, yes and no.

Email marketing is good, but only to a certain extent..

So, how much email  marketing is too much, and how can your business avoid getting on customers' black lists?

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Topics: Public relations, creating content, audience, PR Strategy, marketing communications, internet marketing, content marketing

In or Out? DIY Infographics

Posted by Emma Fitzpatrick on Mon, Jan 21, 2013 @ 9:15 AM

Infographics have been on the to-do list at businesses across the country for the past few months. The medium began to gain traction in late 2009, but have since then exploded.

Infographics have the potential to go viral, specifically because of their share-ability. They're super easy to share on all social media outlets, and best of all, if you share it, your post will get six times more interaction on Twitter.

Trends come and go, and three years have passed since the creation of the inforgraphics, so are they in or out? Tell us what you think by commenting or tweeting at The Garden Media Team.

Until then, here’s the good and the bad sides of infographics. Decide for yourself if they should still be apart of your public realtions media plan.

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Topics: Public relations, creating content, branding, press releases, social media

How to Navigate the 7 C's of Social Media

Posted by Stacey Pierson on Tue, May 29, 2012 @ 2:32 PM

If social media is making your head spin, you're not alone. Social media and other Internet tools are still in the wild west stage. There are no rules. There are little analytics. And the players can pop out of nowhere, even surprising themselves with their instant Internet fame.

I'm not a math wizard, but this makes sense to me. 1X1 equals what? One! That's old media. No dialogue. No conversation. No engagement. Now let's say you share some news with 100 of your closest friends . . . and they share your news with 100 of their closest friends. Now that 1X1 becomes 1X100X100 or 10,000! That's why you want to put social media in your marketing tool box. You can reach incredible numbers with the click of a mouse.

If that's not convincing you to ramp up your social marketing, check out these facts:

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Topics: Public relations, creating content, internet marketing, internet media, social media, marketing

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