It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.

Garden brands also use it to connect with consumers in a variety of ways.

While it is easy, instant and efficient, the tone of a message doesn’t always translate from screen to screen.

According to PR Daily, an email send off, also known as a valediction, can be just as important as the body of the message itself.

Its list of 39 ways to close an email demonstrates that valedictions can also show creativity while still remaining professional.

Garden brands that structure their emails professionally and show creativity will see higher response rates.

Continue reading for tips on how to close an email.

There are a lot of busy bees working in the garden business world during the day.

Communication is always key and with technology advancing, emails are becoming more popular than picking up a phone and calling someone.

Continue reading for quick tips to help your garden brand get in touch with someone efficiently and without being overwhelming.

Your garden businesses website is looking good and on-brand, but is it not driving the traffic you had planned for?

Have you been posting relevant, dynamic content that fits your target audience on a regular basis?

If not, now's the time to start. Creating content and answering the questions your shoppers are asking is not only going to attract but is also going to hold your audience’s attention.

Converting the traffic that visits your site to customers and then converting them into brand advocates is how you keep your website working for you.

Read on to learn how to create the foundation to your garden brand’s content marketing strategy.

Your garden brand is producing great content but for some reason it’s not catching your target audience's attention.

The messages you are sending out aren't hitting the goals you set, and now, you need to pinpoint the problem and solve it. 

Wouldn’t life be so much easier if interested prospective customers continually found you?

Continue reading to learn how to get your garden brand to capture attention and get clients to come to you.

The numbers are growing, more and more people are using Linkedin to find professionally relevant content.

And with a new study conducted by LinkedIn, your garden business can post content that's been proven to work. They've studied thousands of LinkedIn users to discover what length, time and topics perform best.

What are the easy tips and tricks you can do to make your content stand out and get noticed?

Read on to learn the 3 keys to publishing your garden brand’s content on LinkedIn. 

The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

There is no slowing down email, despite predictions that this medium will go the way of the fax machine and MySpace.

More users sign up for accounts every day - and even better, they’re signing up to receive newsletters and promotions from the garden brands they love.

Mobile usage continues to grow, and a whopping 72 percent of US online adults send or receive personal emails via smartphone at least weekly, according to research by Forrester.

Gardening brands need to embrace the mobile platform NOW to reach the largest possible audience.

Read below to learn how to optimize emails for mobile devices - and the major payoff it can bring to your garden business.

“What’s trending now" has always been a hot news topic.

Now, however, news segments are getting trends directly from social media sites.

Even the Today Show and Good Morning America, the two biggest morning news shows, both feature special segments on what’s trending, frequently driven by social content.

As audiences show they're continually interested in trend stories, it’s time for your garden businesses to help get the word out, too.

Discover how your gardening business can use social media trends to craft timely pitches and branded content below.  

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.