The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

In this Trending Thursday, we're examining the Makers Lifestyle trend from our 2016 Garden Trends Report. 

As the DIY movement sifts from making to “doing,” home owners and renters want to experience a personalized way of outdoor living that maintains a sense of home and familiarity.

Yuccies are leading this movement.

Learn more about the Makers Lifestyle from our latest YouTube video.

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

Whether they’re dining out or relaxing on vacation, people remain conscious of their health.

Here is this month's 2016 Garden Trend Deep Dive.

More than ever, people today are putting health and wellness first and monitoring what goes in their body, whether it is the food they eat or the air they breathe.

The new welltality trend allows garden businesses to profit from this! 

Plants are more than just a pretty face. In fact, many industries other than ours are utilizing greenery to differentiate themselves from competitors and to create a healthier environment.

Hotels offer living walls, indoor forests and locally grown food as part of their guest experience. These features not only attract more customers, but also provide a healthier space for guests and workers.

Welltality is popping up in all different types of businesses because they too are making health and wellness a priority. 

Businesses should think "outside the plant” and use greenery in innovative ways. Cash in on all the benefits plants have to offer.

Continue reading to learn how to cash in on plants.

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

In this Trending Thursday, we're examining the Welltality trend from our 2016 Garden Trends Report.

People today are putting health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

From living walls to garden to table meals, heath and horticulture are intertwined.

Learn more about Welltality in our latest YouTube video.

The connected greenery trend shows that consumers are getting plugged in outside.

The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.

People want to be successful in the garden, and they’re turning to technology to help them grow plants both indoors and out.

Here’s this month’s Garden trend deep dive.

Continue reading for more information about Connected Greenery.

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.

New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.