Garden Media Group's 2016 Garden Trends Report, “Synching with Nature,” finds gardening has transformed into a connected lifestyle.
The rising millennial generation is constantly plugged in – and that's a good thing!
These eight new trends show ways the gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
Topics: Trending Thursday, Garden Trends, Garden Media
Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016.
The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
Here’s this month’s trend deep dive.
Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media
Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.
This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain.
Topics: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube
Elena of Avalor is the newest princess slated to appear on the Disney Junior network in 2016.
While Disney fans are used to meeting a variety of new characters on a regular basis, Elena proves significant because she is the first "princess inspired by Latin cultures."
According to Mashable, “Elena, described as a "confident and compassionate" 16-year-old, will be introduced in a 2016 episode of Sofia the First and that arc will set the stage for the launch of a solo series, Disney said.”
Elena of Avalor’s introduction also demonstrates a new top garden trend: appealing to a diverse customer base.
Garden brands need to focus on the industry’s top new consumers for 2015: Hispanics, millennials and young men.
Continue reading for information on how brands can connect with the new consumers.
Topics: audience, Trending Thursday, Marketing to Millennials, Garden Media Group, Garden Trends
Healthy lifestyle: the new craze.
Not only are consumers interested in healthy consumption, but the 2015 Garden Trends Report says they are becoming more conscious about the wellness aspects of their activities and purchases as well.
Consumers want to engage with brands that help to support their goal of achieving a healthy lifestyle and all around well-being.
Read on to learn about how your garden brand can market a healthy-lifestyle.
Topics: Trending Thursday, trends, Garden Media Group, Garden Trends, marketing
Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.
Wondering what types of content marketing your brand should be engaging in for 2015?
Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.
Continue reading to learn about three trends that are key to your garden business’s success.
Topics: Trending Thursday, trends, internet marketing, Garden Media Group, marketing
You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?
This depends, have you been utilizing your connected consumers in each of these campaigns?
Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."
"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today
Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.
Continue reading to learn how to leverage your influential customers with easy referral marketing tips.
Topics: Trending Thursday, internet marketing, Garden Media Group, content marketing, marketing
From Facebook to Instagram and Pinterest, options for social media campaigns are endless.
If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.
From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.
Read on to learn how your garden brand can conduct a successful social media campaign.
Topics: Trending Thursday, internet marketing, Garden Media Group, social media, facebook
Ever wonder where the Millennial generation is heading for 2015?
This generation, the largest and most diverse generation in America, is sure to keep you on your toes!
From housing to religion, check out some of new trends that are unique to this generation. Learn where Millennials fall and how they feel about our ever-changing world.
Read on to learn what trends will be driving this powerful generation in 2015.
Topics: Trending Thursday, trends, Marketing to Millennials, Garden Media Group, marketing
Ello is the new “simple, beautiful & ad-free social network” that has been a trending topic of discussion on Linkedin, business forums and blogs. But is it here to stay? And more importantly, is it right for your business?
Ello is another social platform that garnders a new audience and more potential exposure, for your garden brand. Why wouldn’t your brand have an Ello account?
Read on to see if your garden brand is right for Ello.
Topics: audience, PR Strategy, Trending Thursday, Garden Media Group, social media
