GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends:  Slow Gardening

Posted by Samantha Arcieri on Thu, Jun 30, 2016 @ 1:32 PM

For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that  shake up the garden industry each year.

This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.

Continue reading to learn more about Slow Gardening.

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Topics: garden PR consultant, Trending Thursday, Garden Trends, marketing, Garden Media

Trending Thursday: Layered Landscapes Deep Dive

Posted by Samantha Arcieri on Thu, Jun 23, 2016 @ 9:47 AM

You know by now that the Layered Landscape trend helps attract local wildlife and encourages people to design yards that are built to last far beyond one season.

Native plants and diverse species help create a true layered landscape.

Continue reading for a look into the essence of layered landscapes.

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Trending Thursday: How to Create a Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 16, 2016 @ 10:32 AM

Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.    

We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)

Here are some tips on how to create your own layered landscape.

Continue reading to learn how to create a layered landscape in your backyard.

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Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media

Trending Thursday: Navigate the PR Industry’s Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 9, 2016 @ 9:05 AM

Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.

While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.

Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.

Continue reading to learn why the PR industry is layered landscape.

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Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers

Trending Thursday: Layered Landscapes Get Back to the Roots

Posted by Samantha Arcieri on Thu, Jun 2, 2016 @ 2:00 PM

For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.  

Plants that are beautiful and serve a purpose are the essence of any layered landscape.

People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.

Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.

Living landscapes rich with wildlife are at the forefront of this trend.  

Learn more about Layered Landscapes from our latest YouTube video. 

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Trending Thursday: Backyard Boldness Deep Dive

Posted by Samantha Arcieri on Thu, May 19, 2016 @ 1:00 PM

The Backyard Boldness trend celebrates all things unique and personal. From gardens to outdoor décor to experiences, people are striving for personalization.  

Bold colors and new ideas help people stand out.

Continue reading for a look into the essence of backyard boldness.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Trending Thursday: Personalization is the Essence of Your Brand

Posted by Courtney Kates on Thu, May 12, 2016 @ 10:06 AM

With such a wide variety of products and services available, people face tough decisions when it comes to what they spend their money on.

Brands can make it easy for people to remain customers by offering personalized services and customized products.

Personalization is the essence of the backyard boldness trend. People are transforming their backyards into personalized entertainment spaces by adding creative décor. LED lights, bright colors and bold patters are adding life to these new backyard sanctuaries.

Continue reading to learn how personalization can help your brand.

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Topics: Public relations, Trending Thursday, trends, Garden Trends, marketing, Garden Media

Trending Thursday: Backyard Boldness Transforms the Outdoors

Posted by Nicole Guarasci on Thu, May 5, 2016 @ 9:19 AM

For this Trending Thursday, we explore the backyard boldness trend from our 2016 Garden Trends Report.

People are revamping their backyards into bolder and more whimsical sanctuaries. Many are going back to the outdoors for relaxing and entertaining, but with more creative and innovative décor.

Learn more about backyard boldness in our latest YouTube video.

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Topics: Trending Thursday, trends, Garden Trends, Youtube, Garden Media

Trending Thursday: The Makers Lifestyle Deep Dive

Posted by Courtney Kates on Thu, Apr 28, 2016 @ 1:30 PM

Move over DIYers, there’s a new movement in town – the Makers.

People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.

PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.

Continue reading to learn about some of the most popular trends of the Makers Lifestyle.

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Topics: Public Relations Trends, Trending Thursday, trends, Garden Trends, Garden Media

Trending Thursday: Yuccies are Not Yucky for PR

Posted by Nicole Guarasci on Thu, Apr 21, 2016 @ 9:37 AM

blog3.jpgWatch out hipsters! There is a new demographic out there: yuccies.

Yuccies are young urban creatives that thrive on making, experiencing and fighting for a cause. They make their mark by being inventive and original.

At the forefront of the maker’s lifestyle trend, yuccies emphasize creating experiences and a world for themselves. Their existence has helped the DIY movement shift from “doing” to “making”. These young individuals personalize their environments – from their careers to their personal brand to their backyard spaces.

Continue reading to learn about how brands can target yuccies.

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Topics: audience, Trending Thursday, trends, Marketing to Millennials, Garden Trends

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